Current location - Trademark Inquiry Complete Network - Trademark registration - Where is Qinghai Old Yogurt a specialty?
Where is Qinghai Old Yogurt a specialty?
Qinghai old yogurt has a long history in Qinghai ethnic diet. As early as 641 AD, Princess Wencheng of the Tang Dynasty entered Tibet through Sun Moon Mountain and Daotang River on the lakeside of Qinghai, there was a description of yogurt. In the epic Gesar, which can be called the encyclopedia of ancient Tibetan society, there are also many records about yogurt. It can be seen that yogurt has a history of at least 1 years in Qinghai.

nutrition

the nutritional value of yogurt far exceeds that of fresh cow (sheep) milk. It contains a variety of lactic acid, lactose, amino acids, minerals, vitamins, enzymes and so on. People with stomach problems drink it, which can promote gastric acid secretion. Instead of flatulence and diarrhea after eating, they ventilate and promote digestion. Qinghai old yogurt is not only a simple yogurt, but also a natural and pollution-free pure ecological green food in the Three Rivers source area of Qinghai. No artificial additives (preservatives) are used in the brewing process, which is a real green food. It is also good at the brewing technology of the plateau Hui (Salar) people, and Qinghai old yogurt can be produced halally; The real halal, green and nutritious food belongs to Qinghai old yogurt.

development

nowadays, in response to the call of national agricultural industrialization and taking the road of sustainable development, the yogurt food industry with Qinghai yogurt as its brand has begun to take shape, and has established itself on the plateau, stepped out of the plateau and entered the world. Qinghai old yogurt will make great contributions to Qinghai's economic development. At present, the storage technology of Qinghai yogurt needs to be developed, and the shelf life is short. Yogurt originating in Qinghai can only reach the national market by air. Yak yogurt, which is rich in nutrition and pure in taste, is a good product in home and gift. Please pay attention to the fact that there are mainly small packages and fruity things from domestic brands on the market, and most of them are different from Qinghai traditional yogurt, sweeter and less sour. Due to the short shelf life of yogurt, the taste of foreign products is different from that of local products, so it has little impact on the local yogurt market. The feeling of nostalgia makes the old Qinghai people like the pure taste and taste of traditional yogurt more.

who is the authentic old yogurt in the street?

more than p>8 years ago, old yogurt was born in Qinghai, but it was two years before I went out for a walk and saw the world. To this end, he specially designed himself a jacket imitating blue and white porcelain with the signboard of "Qinghai Old Yogurt" printed on it. He wobbled all the way from the plateau to the east and finally walked into Beijing, the capital of the motherland. To his dismay, he thought he was a "favored son of heaven", but only a few days after he entered Beijing, he found that the streets were full of "old yogurt" wearing the same gown as himself. Their producing areas included Northeast China, Inner Mongolia and Shandong, and even Anhui and Hubei. At this time, Qinghai old yogurt is a bit awkward.

It quickly became popular after entering Beijing

Since the Beijing Temple Fair at the beginning of this year, Qinghai old yogurt has officially entered the Beijing market, and it has been passed down from mouth to mouth among young consumers, and once there was a situation that "Luoyang paper is expensive". When summer comes, the mail-order and purchasing business on online forums is in full swing, and the magnifying effect of the Internet makes old yogurt a fashionable consumer product. At present, street shops and large supermarkets in Beijing are on sale, and the consumption trend of stopping on the street to buy a cup of drink has given birth to "buy a cup of old yogurt". The hot sale of new products has attracted many big-name manufacturers to crowd in, including Mengniu and Wandashan. The flags they pulled out spread from Qinghai to Northeast China, Shandong, Inner Mongolia and even Hubei. A large number of enterprises have also set off a public opinion war, and all parties claim that they are authentic. "It has been recorded in history books that this method of eating by herdsmen in Qinghai has a history of 8 years, and it was the first time that we industrialized this method." Wang Weisheng, general manager of Qinghai Xiaoxiniu Bio-dairy Co., Ltd. insists that they are the source of Qinghai old yogurt, which is currently selling well in the market. In some previous interviews, companies in Inner Mongolia and Northeast China claimed that they had a tradition of eating old yogurt, so they were orthodox. Behind the divergent opinions, who < P > inherited the "orthodoxy"?

The story of Qinghai Old Yogurt is like this: One night 8 years ago, a serf couple herded for their master. They walked a long way and were caught in a snowstorm. They hurriedly escaped and accidentally left a can of cooked milk outside their tent. The next day, after the milk was solidified and fermented, it turned into yogurt that looked like tofu flowers and needed to be chewed and eaten. They returned home on this bucket of yogurt. Well, I admit, it's probably just a beautiful fabrication. In fact, the history books only record that herders began to eat old yogurt 8 years ago. Today, in all parts of Qinghai, herders are still eating this traditional yogurt. They hold milk in bowls and dig it with small spoons. Many tourists who have been to Qinghai are attracted by the unique production technology of this kind of yogurt. The reason why it can enter the modern city on a large scale with the appearance of goods is that its production method has been divorced from traditional handicrafts and realized large-scale mass production. "We have already applied to the State Administration for Industry and Commerce for the trademark of Qinghai old yogurt through Qinghai Industrial and Commercial Bureau, and it has now entered the publicity period." Wang Weisheng emphasized that because it is difficult for a trademark with geographical indications to be approved by the relevant departments, it is often related to history, culture and tradition, and if the final application can be passed, the dispute over "orthodoxy" will be self-evident.