Since combined trademarks have these benefits, why do we need to register them separately? This is because separate registration has more benefits, and at the same time, it can effectively avoid some of the disadvantages and risks of combined trademarks.

Improving the registration success rate

The most important thing about registering a trademark is the success rate. Separate registration can effectively improve the trademark approval rate. For trademarks that are a combination of elements such as Chinese trademarks, letter trademarks, and graphic trademarks, the Trademark Office will separate them and examine each component separately. As long as one element is the same or similar to an element in someone else's earlier trademark, the entire The combined trademark will be rejected as a whole, which will affect the whole body. For separate registrations, even if one of the trademarks is rejected due to prior rights in the trademark, it will not affect the other parts of the application.

Flexible and convenient to use

Trademarks applied for separately have strong flexibility in use. Each element can be used independently or combined in any combination. Take the internationally renowned sports brand Adidas as an example. It has registered trademarks in English, graphics, and Chinese characters. These trademarks can be used independently or in any combination. They are useful for product packaging, store decoration, product use, or promotion. Very flexible and convenient. Once the combination registration is approved, the trademark can only be used in the combination method at the time of registration. The combination method cannot be changed, and it cannot be taken apart and used separately. The mark of the registered trademark cannot be marked on the separately used logo.

Improving examination efficiency

Generally speaking, the examination speed of trademark combination applications is relatively slower than that of separate applications for each element. This is because, according to the examination rules of the Trademark Office, each part of the combined trademark must be examined separately, which inevitably increases the review operation process, thereby reducing the examination efficiency due to the workload of a single trademark. Separate applications do not affect each other, so the review efficiency is higher.

Higher comprehensive benefits

Some customers believe that applying for a combination of all elements of a trademark into one trademark only costs the cost of one trademark, while applying separately will cost several times the cost. Although in the short term, the combined application fee is low and the cost is low, and the individual application fee is high, in the long run, the benefits of separate registration of individual elements are relatively higher. Although the apparent cost has increased, the intangible benefits and resulting economic value generated during the actual use of the trademark are far greater than the cost of separate registration, so trademark registration must take a long-term view.

Conducive to trademark protection

Trademarks registered separately can be used separately or in combination. On the basis of increasing the probability of successful registration, it can also effectively enhance the defense ability of the trademark. . In a combination trademark, if the infringer only uses part of the combination trademark, the court may not necessarily determine that the trademark used by the infringer and the combination trademark are similar trademarks. Trademarks registered separately are independent and distinctive, making it easier to defend rights in the event of infringement. If the infringer still uses part of the combined trademark, the court will most likely determine that the trademark used by the infringer is similar to the separately registered trademark.