Flowers are a symbol of beauty. When people mention a flower shop, they always think it is a comfortable and beautiful place. Now I will explain the operation and management of a flower shop for everyone, I hope it can help you. Flower shop management

A flower shop is a beautiful and elegant place, and floral art is the soul of the flower shop. Beautiful flowers convey various emotions to people. In order to provide high-quality service to customers, those engaged in the flower shop industry must attend professional flower art schools and strive to improve their flower art skills.

⒈ Has a unique business philosophy: operating a flower shop based on the business principles of honesty and service first, and sincerely serving consumers. Establish a sense of competition, market awareness, credibility, and brand. To run a flower shop, you must learn to be a good person. In life, being a good person is the first priority. When engaging in business activities, you must pay more attention to being a good person.

Note: From the location selection, naming, business hours, and trademark registration of the flower shop, the flower shop CI system and organizational structure (floral design department, business development department, accounting department, transportation department) must be conducive to Create a famous flower shop, build a brand, and display the image of the flower shop.

⒉ Pay attention to customer psychological analysis:

① From age, clothing, transportation;

② Consumer mentality, face, mood, anger, habits and interests. Consumers tend to be wary and distrustful and work hard to eliminate these situations.

③At the same time, it is necessary to analyze the consumption characteristics and uses, and to observe the customer's attitude towards spending money, which is related to people's education level, education level, lifestyle and consumption concept.

④ When introducing flowers, first ask about the purpose and then choose the style (bouquet or basket, romantic bouquet, solemn flower basket), then choose flower materials for floral creation, and finally mark an appropriate price.

⒊Attach importance to characteristic operations and marketing:

①Unique store design and home-style layout inside the store (use artificial flowers and fresh flowers to decorate the flower shop space) and a full range of domestic and foreign flower materials , leaves; distinctive floral style.

② Pay attention to festival management and various forms of services. For example, flower shop decoration should have innovative ideas, unique layout, elegant and charming artistic atmosphere, and give people high-quality cultural enjoyment.

③We provide telephone booking for flower delivery, door-to-door flower arrangement service, year-round flower delivery for group birthdays, flower rental, online flower shop, etc.

① Pay attention to festivals with potential: Valentine's Day, Christmas, Mother's Day, Teacher's Day, Spring Festival and other old festivals, while developing Chinese Valentine's Day, Secretary's Day, Nurses' Day, Father's Day, Graduation Day, and Chinese Valentine's Day For Valentine's Day, Journalist's Day, Men's Day, etc., prepare supplies and organize skilled floristry and flower delivery personnel. Analyze market demand and promote in advance (such as store advertisements, media advertisements, faxes and emails to major units before the Spring Festival, etc.).

②Use the Internet for publicity: Flower shop operators may wish to participate in e-commerce, whose characteristics are suitable for flower transactions and enhance competitiveness. The flower shop can also carry out various methods such as brand chain sales and 24-hour flower shop.

③ Site selection suggestions: Choose areas with convenient transportation and large flow of people, such as business centers, high-end villas, apartments, office buildings, etc. The central hospital in the central area of ??the city. One advantage of having a flower shop near a hospital is that during the off-season for flower consumption, there are not many patients in the hospital. This can increase the florist's income during the off-season and preserve part of the expenses. In addition, you can also sell a few fruits as side dishes.

④Store design: The store sign design should be simple and make it clear that a flower shop is a beautiful and elegant place, and floral art is the soul of the flower shop. Beautiful flowers spread a variety of emotions to people, and the store name is easy to remember and full of cultural connotations. The store logo should be eye-catching. The decoration of the store should be simple and the colors should be light and bright. Appropriate use of European iron art can enhance the taste of the flower shop. The display of merchandise should be sparse and refined to avoid appearing cluttered. In addition, more spotlights should be installed in the store. Because spotlights can enhance the atmosphere of the flower shop, beautify the works, and beautify the function of the flower shop.

⑤ Set prices reasonably: Only good varieties can bring good prices.

You must not gouge up the prices. The various floral works sold in a flower shop must be artistic and value for money. All flowers and dried flowers of poor quality are willing to be thrown away and will never be sold.

⑥Keep abreast of the latest market trends: Subscribe to several flower art books and related magazines to understand international fashion trends and keep abreast of fashion trends.

⑦Business scope positioning: The flower shop can be positioned to focus on fresh flowers, potted flowers, dried flowers, craft silk flowers, flower utensils, and wedding services. According to local conditions, it can also operate other ancillary goods and services to increase the number of flowers. comprehensive economic benefits of the store.

⑧Floral knowledge: Understand the language of flowers (the meanings of various flowers), and guide consumers on how to maintain and preserve flowers.

⑨ Pay attention to employee quality training and management. Flower shop business strategy

Floral design is the foundation of the shop. The business secret of a flower shop is that it not only sells flowers, but also provides consumers with high-level floral works and floral design services. If the florist simply wraps the flowers, or if the florist only sells flowers and only competes on price, then the florist's competitiveness will be greatly reduced. Therefore, employees can be sent to specialized training schools for training. In addition, given that people today have different preferences for floral works, customization is the direction for flower shops to develop their business.

Choose the right positioning for your flower shop. There is a huge difference in the quality of flower shops. If the positioning is not correct, it will cause great losses. If the positioning level is higher than the actual spending power of customers in the area, then it will be difficult to recover the huge investment. But if the positioning is too low, the store is too shabby, and the product quality is low, then you can only fight for price in the market, and it will be difficult to get the normal profit of a flower shop.

Choose an appropriate store address. The flower shop can be located in a flower shop gathering place in the area. This can create a scale effect and many customers will come here. If you decide to choose a separate location, you can consider choosing it next to a hospital, hotel, photo studio or entertainment city, so as to avoid the impact of the off-season on the entire performance.

When running a flower shop, you must seize business opportunities and become regular customers. To do this, credibility is key. The first is that the quality and price of flowers must be appropriate, and the second is that we must pay attention to service quality and be able to make promises to customers such as free door-to-door delivery. In addition, florists can contact several more units and companies to do large-scale business, especially hotels, photo studios and other places. They can also join online florists to avoid clinging to retail and waiting for success. Flower shop management skills

The investment cost of running a flower shop is actually very small. The total investment is generally about 10,000 yuan. The main capital investment is rent, decoration, flowers and gift wrapping paper. , on the card.

Store location selection:

It is best to choose places with a large flow of people or where young people are concentrated, such as hospitals, universities, shopping malls or near residential areas.

1. There must be two-way traffic

2. There are large buildings around that can radiate, such as office buildings and shopping malls.

3. If there are residential areas, retail investors can be guaranteed to buy.

4. Opening a flower shop requires time to accumulate and the stability of customer business, so the permanence of the store should be considered when selecting a location.

Shop area:

Generally a few square meters is enough. The rent varies depending on the location. In prime locations, every inch of land is valuable.

Store decoration:

Be sure to follow the decoration principle of "flowers and flowers". The method is very simple, which is to install reflective mirrors on the walls of the store and add lighting embellishments. , can achieve very good results.

Flower varieties:

Rhododendrons, lilies, phalaenopsis, etc. are overwhelming. The more is not the better. Pay attention to fashion and season, especially during holidays. In addition to flowers and green plants, In addition, we can also sell "combination products" such as dried flowers, flower trinkets, and fruit baskets.