Analysis:
Coca-Cola is the abbreviation of Coca-Cola, and it is also another trademark form, but before 19 14 years ago, Coca-Cola was the exclusive trademark of the American Coca-Cola Company. The company uses this trademark to produce and sell a soft drink that is very similar to Coca-Cola. In the beverage market, it is a competitor of Coca-Cola.
Cola generally refers to a carbonated drink, which is sweet and contains caffeine, but does not contain alcohol.
The related extension of cola culture;
Coke is an elaboration of American culture and an expansion of American spirit. This is the fundamental reason why Erle is still tall and straight after vicissitudes. And this, no domestic brand can match.
Generally speaking, as the accumulation of American culture, Coca-Cola and Pepsi have the following connotations and extensions:
Coke represents youth, vitality, age, life and fashion.
Coke is the best drink for young people who are against the trend and tradition. Both music companies aim at the younger generation who subvert the tradition and show their individuality, and have been working hard for nearly a hundred years.
Pop music and sports are the main carriers of cola culture. Coca-Cola and Pepsi chose pop music and sports as the main carriers to spread Coca-Cola culture and corporate philosophy. The fundamental reason is that they find that music and sports are closely related to the lives of people in the present society, especially young people.
Coke consumption itself represents a fashion and a profound cultural connotation. This is the same no matter which country on earth.