Alayi was born at the end of 1997. It is the leader in fashionable down jackets in China's down apparel industry. The group currently has more than 4,000 employees and presents its products including Alayi down clothing, Alayi fashion, NICKIE children's clothing, Alayi home textiles, and Baku Electronics. The pattern of diversified development of business products. The four major bases in Lishui, Zhejiang, Pinghu, Zhejiang, Shanghai, and Lu'an, Anhui are the strong fulcrums of Ailai Group. In Lishui, Zhejiang, and Hepinghu, Alai has two industrial parks with a construction area of ??more than 100,000 square meters; in Shanghai, Alai has an office building of more than 7,000 square meters; Anhui Lu'an Industrial Park is under construction, covering an area of ??about 287,000 square meters, with a total investment of 4.5 100 million yuan, a large-scale production base and logistics center that integrates management environment, human environment and natural environment will be built. The group headquarters is located in Lishui, Zhejiang, and the group management center is located in Shanghai. The soon-to-be-launched Ailai Lishui headquarters base covers an area of ??approximately 113,500 square meters. The group has invested 600 million yuan to build the grand development strategy of Ailai in the next 10 years. In April 2009, the "Ailai" trademark was recognized as a "China Well-known Trademark" by the State Administration for Industry and Commerce.

With its outstanding design advantages and comprehensive brand strength, Ailai down clothing has formed seven major marketing regions: East China, Central China, South China, North China, Central Plains, Southwest and Zhejiang, and has sales in 31 domestic provinces, municipalities, autonomous regions and municipalities directly under the Central Government. There are more than 3,000 sales channels, 18 offices and 13 special areas across the country.

Ailai Home Textiles has become a new force in the market by virtue of its natural, comfortable and simple product style positioning, which is different from other home textile brands. The sales network spreads across the country, mainly in Shanghai, Zhejiang, Jiangsu, Henan, Jilin, Hubei, Guangdong and other provinces and cities.

“Branding, specialization, standardization and collectivization” is the unswerving development path of Ailai Group. Alai adheres to the corporate spirit of "strive for excellence and strive for perfection", advocates the brand concept of "the life of a famous brand lies in quality and culture", and the business philosophy of "earning trust with sincerity and profit with trust". After more than ten years of accumulation and aggregation, through strategic planning, resource regeneration and energy focus, it has begun to enter a period of brand diversification, fission and reproduction. Continuously growing, developing, strengthening, leaping forward, and creating new miracles are the common ideals and goals that Ilay people strive for.