The most obvious difference between the two platforms is that the entry threshold of Wal-Mart platform is higher. Sellers must be invited to sell products on the Wal-Mart platform, which may take 2-4 weeks. It may disappoint many sellers, but it is actually a good thing. Why? Because Wal-Mart wants more reputable sellers on Amazon and Yi Bei to settle in the platform. The seller's order defect rate must be lower than 1%, and the seller's feedback is good.

The competition is not fierce.

Due to the limited entry threshold, the competition on the Wal-Mart platform is not very fierce, which means that sellers who enter the platform will have a great chance to stand out. It is estimated that Wal-Mart has about 1000 third-party sellers, and hundreds of new sellers are added every month. Compared with Amazon's 2 million third-party sellers, it is almost a drop in the ocean. The fewer sellers, the greater the chance of winning the box. At present, Wal-Mart buys boxes based on who sells the products with the lowest price; Amazon's Buy Box comprehensively considers a series of factors such as the seller's performance, price, sales volume, order fulfillment status and order defect rate. Will it become more complicated for Wal-Mart to buy boxes in the future? It's hard to say. But Wal-Mart wants shoppers to enjoy absolute low prices on this platform.