Trademark infringement is a malicious act. In order to be famous, many companies ignore famous brands, wantonly follow famous brands, or play side games, which brings a lot of trouble to famous brand companies. So how can the infringed companies protect their legitimate rights and interests?

First of all, malicious imitation of brands is very harmful to the industry. This approach is extremely irresponsible to consumers and will ultimately harm others and ourselves. Therefore, the entire industry should start with itself, and industry self-discipline is very important.

When infringed companies encounter infringement issues, they must learn to use legal weapons to safeguard brand interests. Relevant departments must also strengthen their crackdowns on trademark infringement by companies and maintain market fairness and justice.

In this regard, lawyer Zhang Ji said that in order for infringed companies to safeguard their rights and interests, they must first do a solid job in basic trademark protection and formulate a thorough trademark protection strategy. Once infringement is discovered, active rights protection should be carried out. Finally, when trademark confusion occurs, the facts should be actively clarified and the negative impact of the brand should be eliminated through public statements, media reports, etc.

“According to legal provisions, producers and sellers of infringing products are the main parties responsible for infringement. At the same time, units or individuals that facilitate the production and sale of infringing products may be deemed to constitute infringement, and it is necessary to ***Both bear the liability for infringement. Therefore, when encountering infringement issues, you must promptly protect your brand benefits through legal channels.”

Bajie Intellectual Property Trademark Transfer Network would like to say that trademark infringement has been resolved. Penetrating into all aspects, it is urgent to protect trademarks. Bajie Intellectual Property recommends that professionals should be consulted for trademark-related issues and should not be pursued behind closed doors, causing losses to the company! Zhejiang Bajie Intellectual Property Trademark Transfer Network is a formal trademark agency registered with the Trademark Office. It has 17 years of professional experience. I hope it can be helpful to you! You can call the 24-hour customer service hotline: or log in to Zhejiang to choose your favorite trademark!