Cholatz Ice Cream was exposed as a fake case.

In April 2018, the defendant Cai Mouzhong knew that Yili Qiaolezi Classic Qiao Crisp Bar was a product of Inner Mongolia Yili Industrial Group Co., Ltd. with the exclusive right to register a trademark, but he still purchased it without the permission of the company. Counterfeiting the inner packaging bag, outer packaging box and formula of Yili Qiaolezi Classic Qiao Crisp Stick Ice Cream, found the defendant Gao Mouhong, who specializes in the production of ice cream, to produce counterfeit Yili Qiaolaz Classic Qiao Crisp Stick Ice Cream, and sold the counterfeit ice cream to In Yichun, Jiangxi, Zhongshan, Guangdong, Zunyi, Guizhou, and Hezhou, Guangxi, the sales amount totaled 3.433 million yuan.

As the main product of Yili Bingpin, Qiaolezi has created more than 200 million yuan in sales as soon as it was launched in 2003. Its brand slogan "It makes no sense to like you" has been growing rapidly after 2 years of development. After accumulation and adjustment, Qiaolezi has clarified the strategy of brand operation. Starting from 2006, the popular Taiwanese singer Angela Chang has been used as the advertising spokesperson, which has effectively supported the fashionable and healthy product features of Qiaolezi series products, making it Qiaolezi achieved sales of 400 million yuan that year. Rich and smooth toffee sauce and sweet cranberry jam meet beautifully in the delicate vanilla ice cream. The outer layer is wrapped in crispy chocolate crispy skin, making every bite a sweet taste. Chocolate and a variety of nuts are intertwined to create a rich and crispy taste. There is also sweet cranberry sauce mixed with vanilla milk. You will feel sweet in your heart when you bite it. The chocolate crispy skin wrapping the crispy fragrant rice adds a romantic feeling and creates a rich experience. taste. The romantic encounter between mellow coffee milk cream and sweet cranberry jam, specially added with sweet and delicious wheat crispy grains, makes every sweet factor full of romance, and the richest taste bud experience brings you the most romantic and comfortable enjoyment. The mellow chocolate crispy skin is wrapped in the delicate and smooth vanilla milk-flavored ice cream, and is dotted with fresh pineapple pulp particles. The combination of sweetness and freshness will slowly linger the surprise between the lips and teeth.