How do you get started in cross-border e-commerce?”

Recently, some netizens and friends asked me: “Aren’t you engaged in cross-border e-commerce entrepreneurship training and project incubation?” How do I get into the industry?"

Faced with this question, I was stunned for a moment. I felt that this topic was huge and I wanted to say a lot, but when I wanted to explain it, I was at a loss for words.< /p>

I thought about it and gradually rationalized my thinking.

Cross-border e-commerce is compared to domestic e-commerce, which sells goods to domestic consumers. and cross-border e-commerce sells goods to foreign consumers and even consumers around the world through international e-commerce platforms.

Training matchmaking meeting held by Shenzhen Lingjing Innovation Workshop

Shenzhen Lingjing Cross-border Entrepreneurship Training Scene

Although cross-border e-commerce has been developed for many years, and those who entered the industry early have made a lot of money, it is still a blue ocean.

1. Ask yourself: Do you want to do it?

Because you are really interested, you can persist, overcome difficulties, and finally achieve results; if you are not interested, have no confidence, and don’t want to do it, Then don’t get involved as soon as possible, because in any career, you must support it with your own interest and confidence.

Second, think again: whether you can do it.

There are two ways out for overseas e-commerce, employment or entrepreneurship. And for excellent operators, they can freely switch between employment and entrepreneurship. For example, working for other companies is considered employment; Project operation is completely independent, which is entrepreneurship

3. Where to receive training and guidance

The knowledge points required for cross-border e-commerce are very comprehensive. It is divided into comprehensive knowledge, platform knowledge and independent station knowledge, and it pays great attention to practical operation. If you do not participate in professional and systematic training and do not have the guidance of a good instructor, it will be a waste to just rely on your own fragmented knowledge. It is difficult to do cross-border e-commerce. It is time-consuming and labor-intensive and will basically end in disappointment.

Lingwhale instructors provide face-to-face and step-by-step guidance

In the field of cross-border e-commerce, if If a novice does not participate in training and does not pay his tuition to professional institutions and tutors, he will eventually have to pay his tuition to the e-commerce platform and the market.

It is said that some experienced people need to attend professional courses. Training. Otherwise, he will see others doing it, but he just can’t do it well.

4. Training is just a new beginning

Even if he has completed the professional training, he has just mastered it. Certain knowledge and skills.

You can go out to find a job at this time.

Individual entrepreneurs who have completed the training of the whales

Enter the business incubation team

But if you want to start a business, you need to find high-quality factories and sources of goods, form a startup team, find office space, register your own brand trademark, find international logistics companies, etc.

So, across the board. Although overseas e-commerce has high profits, it is far from being as simple as domestic e-commerce.

Beginners and newbies must understand these things in advance before entering.

Fortunately, there are professional training and incubation institutions such as the Lingwhale Cross-border Innovation Workshop, as well as numerous billion-dollar mentors for training and guidance, which can help novices avoid detours and facilitate long-term planning.

It is very necessary to think clearly about which market you want to focus on, what categories you plan to build, where your supply chain is, what platform you want to use, etc. As the saying goes, there is no turning back, and you must not take one step at a time. Taking the directional business model as an example, currently platform stores and independent website sales each have their own merits. There are large platforms such as Amazon, eBay, Walmart, and AliExpress, as well as small and beautiful platforms that focus on target markets or specific categories, such as Lazada in Southeast Asia, Wayfair, the largest furniture and home furnishing e-commerce company in North America, and North American 3C platform Xinrui Newegg, Coupang, the largest e-commerce platform in South Korea, Cdiscount, the largest e-commerce platform in France, etc. If you choose the independent website method, you must build a high-quality and highly identifiable website, give full play to limited freedom, and accumulate private domain traffic, which requires higher operational skills and greater capital investment. The rules are different and the advantages are misplaced. You still need to find your own positioning and strengths. Of course, strong and ambitious sellers can also work on both sides.

At this stage, prospective sellers should pay more attention to cross-border e-commerce information, participate more in cross-border e-commerce activities, and learn more from friends who are already in the industry, because the fewer pitfalls after opening a store, the more profit will be made.