Trademark withdrawal for three consecutive years is a trademark policy issued by the State Trademark Office. If the party using the trademark does not use the trademark for legitimate reasons for three consecutive years, the country will revoke it after three years. This has caused many individuals or companies to have their trademarks deactivated because they were unable to produce relevant evidence of use.

The cancellation of trademarks also reflects the lax management of trademarks by companies. Maybe one day a company's trademark is misused, and it is taken for granted, and it is complacent that its products are famous, without caring about the feelings of consumers. This is an extremely irresponsible behavior towards the public. At the same time, with the gradual development of many emerging industries, it is very difficult to apply for a very novel and consistent trademark that fits the corporate image. This has led many companies to find a corporate trademark that suits them by withdrawing three trademarks. Become a means to obtain other people's trademarks. This also makes many companies whose trademarks have been withdrawn fail to initiate legal proceedings within the prescribed time to regain the right to use their trademarks, thus losing their trademarks. This is also a very fatal blow to a company. In the first half of 2014, a lawyer helped more than a dozen companies restore their trademark use rights in just half a year. He said that not only many small businesses were affected by the withdrawal of funds, but also many well-known companies were also affected by the withdrawal of funds. The withdrawal of three trademarks indeed reflects the company's negligence in managing its own trademarks. Therefore, relevant departments remind enterprises to keep various certificates of trademark use in normal times. If there is a trademark that has not been used within three years, they must also pay attention to using the trademark as soon as possible. Including changing the company's address, will the company be unable to receive? The announcement of the withdrawal of San? thus deprived the company of a better period of appeal. "Withdrawing three" is a very helpless and embarrassing thing for a company that has been struggling for many years. The reputation that the company has worked hard to accumulate for the company may accidentally become someone else's "wedding dress". This will be a huge blow to enterprises, so enterprises should also strengthen the management and use of trademarks in normal times. First, it can prevent others from misappropriating trademarks and safeguard the interests of consumers; second, it can ensure that their trademarks are not Dismissed by national law for three years. By withdrawing the three trademarks, enterprises can be more vigilant and gradually improve trademark management methods, which is also very beneficial to the development of the entire society.