Why is it said that the three major directions for the future development of rural e-commerce (county e-commerce) are branding, community e-commerce, and social e-commerce?

The first story: I returned to my company in Chengdu from a business trip some time ago. My home in Chengdu is Phoenix City, Tianfu 2nd Street, Wuhou District. One day, I bought some fruit downstairs. I paid attention and checked the receipt. It turned out that the peaches I bought were 15 yuan per catty and the loquats I bought were 20 yuan per catty.

Why should I tell this story? I would like to make four points: 1. Nowadays, many young people buy fresh fruits and vegetables and do not focus on the price and are not sensitive to price; 2. There are very few high-quality fruits under 10 yuan per catty on the market, especially in In first-tier cities, there are more and more high-priced fresh fruits and vegetables; 3. Better fruits can indeed command higher market prices; 4. The taste only needs to be a little better. Take the loquats I bought that day for example. Is it particularly delicious? , the taste is indeed better than the ones grown in my hometown in the mountains, and the loquat size standards are basically the same. Although they are not branded, they have achieved basic standardization.

Conclusion: Only by selling fresh fruits and vegetables at a good price can we make money. Only by making money can we attract outstanding talents to work on agriculture, rural areas and farmers. Of course, behind the high-priced fruits must be organic cultivation, high-end packaging design, complete cold chain logistics infrastructure, traceability and quality safety. In a word: Only with a brand can there be value, and the premise is that standardization must be in place.

High-end loquat

The second story is: My mother is over 50 years old, has not graduated from elementary school, and does not know a few Chinese characters. One day in 2018, my mother suddenly I told my wife that we should download Dailuoba, saying that it is cheaper to buy vegetables on it, so my family started using the community fresh food e-commerce platform in Hefei.

I tell this story for two purposes: 1. Compared with current e-commerce platforms such as Taobao, JD.com, and Pinduoduo, community fresh food e-commerce platforms can be closer and more considerate to ordinary people; 2. The promotion method of community fresh food e-commerce is suitable for ordinary people in the community, and even middle-aged and elderly people in their fifties and sixties are potential customers.

Dailuoduo is still doing it

The third story is called times make heroes. In recent years, Pinduoduo has survived in the cracks between the two giants Alibaba and JD.com. Why has it become so popular? Why does it continue to be such a hot topic?

I think the reasons are nothing more than the following five: 1. The smartphone market is sinking; 2. The Internet consumption base such as mobile payment and logistics is slowly sinking and getting used to it; 3. The fission of WeChat provides a Unexpected support; 4. Pinduoduo’s “hot products at low prices” model; 5. The most important thing is that before Huang Zheng started Pinduoduo, his team had done both e-commerce operations and games.

Don’t judge a model casually

After telling the above three stories, specifically about the implementation level, how to do it is a question?

Branding, like the current county and regional public *** brand, is too big, and it takes too long to promote and implement. The key is that there will not be much results in a short period of time, so it is best to focus on A product can develop a profitable model in a short period of time, so that it can develop sustainably.

The best thing for community e-commerce is to build a three-level circulation platform in counties and villages. It can not only sell it, but also sell it. You can do it yourself and rely on the power of others. The key is to circulate it. Only true Once the platform is circulated, the platform will be valuable only when the number of customers increases, otherwise it will be empty talk.

The implementation of social e-commerce can be simpler and more crude. What does drop shipping mean? Users can earn commissions at any time as long as they can share. As long as suppliers prepare the supply according to standards, supply chain service personnel can do drop shipping.