Neijiang City has introduced new policies to help trademark brands strengthen the city. The Neijiang Municipal People's Government formulated and issued the "Neijiang Municipal Trademark Strategy (2011-2020)", which will provide a one-time reward of RMB 500,000 to units that are recognized as China's well-known trademarks, provincial famous trademarks, and newly registered geographical indication certification trademarks for the first time. , 200,000 yuan, 100,000 yuan; appropriate rewards will be given to rural planting and breeding professionals and agricultural product production and processing enterprises that apply for registration of agricultural product trademarks and are approved; for import and export enterprises in Neijiang City that apply for international trademark registration, a certain proportion of the trademark registration fee will be given Provide subsidies; encourage and support China's well-known trademarks, provincial famous trademarks, and municipal well-known trademark enterprises to cooperate with universities and scientific research institutions to strengthen the development and utilization of new products and new application technologies, and arrange special science and technology funds every year to favor technological innovation work; Support the reform and restructuring of enterprises with well-known trademarks in China, provincial famous trademarks, and municipal famous trademarks, achieve diversification of investment entities, and help qualified enterprises to go public and raise funds.
Yibin City has formulated guiding opinions on the implementation of trademark strategy during the 12th Five-Year Plan. The Yibin Municipal People's Government issued the "Guiding Opinions on the Implementation of Yibin's Twelfth Five-Year Trademark Strategy", clearly proposing the development goal of increasing and improving the quantity and quality of trademarks simultaneously. During the 12th Five-Year Plan period of Yibin City, the six development goals of domestic valid registered trademarks, international trademark registrations, geographical indication certification trademarks, Chinese well-known trademarks, Sichuan famous trademarks, and Yibin well-known trademarks were broken down to each district and county one by one. The six major trademark strategic tasks of the 12th Five-Year Plan were formulated, the leading and cooperating departments were clarified, and a joint meeting system for promoting trademark strategy work was established.
Nanchong City is fully committed to promoting the development of trademarks and brands in the modern service industry. The Nanchong Municipal People's Government formulated and issued the "Opinions on Implementing Trademark and Brand Strategy", focusing on the development of modern service industries, focusing on accelerating the cultivation of service trademark brands, and on the basis of transforming and upgrading traditional service industries, focusing on transforming Nanchong City's Langzhong Ancient City, Shengzhong Lake, Linlang Mountain, Xishan Scenic Area, Lingyun Mountain, Pengan Ancient Town, Longmen Ancient Town, Fengya Mountain, Taipeng Mountain, Zhang Lan’s hometown and a large number of well-known tourist attractions, as well as large-scale independent brand shopping malls, specialty restaurants and hotels, and Commercial districts and distinctive place names are the focus of trademark development and cultivation. While focusing on the cultivation of cultural industries and the development of rural brand tourism, we should actively broaden our development ideas and vigorously develop registered service trademarks in information, intermediary, community services, science and education, real estate and other industries. Strengthen publicity, establish service trademark awareness, accelerate the transformation of service resources into economic advantages, and give full play to the maximum role and benefits of service brands in promoting the city's economic development.
The Zigong Municipal Administration of Industry and Commerce actively focuses on the construction of trademark strategy implementation demonstration industrial parks. The Zigong Municipal Administration of Industry and Commerce has formulated and issued the "Zigong Trademark Strategy Implementation Demonstration Industrial Park Work Plan", which clarifies the overall requirements for trademark work in the demonstration industrial park, formulates support measures, and supports the demonstration industrial park enterprises to implement the trademark strategy: First, carry out face-to-face demonstration units Conduct training and exchange activities on trademark strategy implementation, regularly appoint people to provide door-to-door services, and provide key guidance and assistance to demonstration units in implementing trademark strategy. The second is to provide comprehensive consulting services to demonstration units and provide opinions and suggestions on the difficulties and problems existing in the protection of trademark exclusive rights of demonstration units. The third is to actively organize and coordinate relevant departments to handle the major and difficult cases reported by the demonstration units as appropriate. The fourth is to encourage enterprises in the demonstration industrial park to carry out business activities through trademark licensing, pledge, etc., to fully realize the value of corporate trademarks.