(1) trademark is a prominent symbol. It is not only different from narratives and well-known public signs, but also different from the signs of other people's goods or services, so as to facilitate consumers' identification.

(2) Trademarks are exclusive.

The registered trademark owner enjoys the exclusive right to use his trademark, and no one else may use it without the permission of the registered trademark owner. Otherwise, it constitutes an infringement of the trademark right of the registered owner.

(3) Trademarks are valuable.

Article 4 of the Trademark Law stipulates that if a natural person, legal person or other organization needs to obtain the exclusive right to use a trademark in its production and business activities, it shall apply to the Trademark Office for trademark registration. The application for registration of a malicious trademark that is not intended to be used shall be rejected.

The provisions of this Law on commodity trademarks shall apply to service trademarks.