“s.s.jeans” has not been successfully registered with the General Administration of Trademarks, so it cannot be called a trademark.

Trademarks are used by producers and operators of goods on the goods they produce, manufacture, process, select or distribute, or by service providers on the services they provide, to distinguish goods or services. Origin: a sign with distinctive characteristics consisting of text, graphics, letters, numbers, three-dimensional signs, sounds, color combinations, or a combination of the above elements, and is a product of modern economy. In the commercial field, trademarks include words, graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements, which can be applied for registration as trademarks. Trademarks approved and registered by the state are "registered trademarks" and are protected by law. Trademarks protect trademark registrants by ensuring that they have the exclusive right to identify goods or services, or to license others to use them for remuneration.

Legal Responsibilities

Article 10 of the "Trademark Law" The following signs shall not be used as trademarks:

(1) Countries with the same name as the Republic of China The name, national flag, national emblem, national anthem, military flag, military emblem, military song, medal, etc. are the same or similar, as well as the name or logo of a central state agency, the name of a specific location where it is located, or the name or graphics of a landmark building;

(2) Identical or similar to the country name, national flag, national emblem, military flag, etc. of a foreign country, except with the consent of the government of that country;

(3) Same as an intergovernmental international organization The name, flag, emblem, etc. of the organization is the same or similar, except with the consent of the organization or if it is not likely to mislead the public;

(4) It is the same as or similar to the official mark or inspection mark indicating the implementation of control and guarantee except those authorized;

(5) Names or signs that are the same as or similar to the "Red Cross" or "Red Crescent";

(6) With Nationally discriminatory;

(7) Deceptive and likely to cause the public to misunderstand the quality and other characteristics of the product or its origin;

(8) Harmful to socialism Morality or other adverse effects.

Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. However, exceptions are made where place names have other meanings or are part of collective trademarks or certification marks; registered trademarks using place names will continue to be valid.

Article 11 of the "Trademark Law" The following signs shall not be registered as trademarks:

(1) Only the common name, graphics and model of the product;

(2) Only directly express the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods;

(3) Other lack of distinctive features.

If the marks listed in the preceding paragraph have acquired distinctive features through use and are easy to identify, they may be registered as trademarks.