Belongs to the first-line brand.

In 1996, he won the gold medal in the 9th "Spark Cup" Creation and Invention Competition. Won the Shanghai Excellent Invention Ten Years Achievements Exhibition/Shanghai Patented Technology and Products Expo. In 1997, he received the award certificate from the 1997 Shanghai New Invention and New Product Exhibition. In 1998, he won the design award certificate from the 13th Fashion Expo. In 1999, it won the gold medal of the 5th Shanghai Science and Technology Expo and was selected as the designated product of China's first Arctic expedition team. It was also awarded the honorary medal of China's quality journey to the Yangtze River in the new century. In 2000, it was rated as Shanghai Famous Brand Product in 1999 and ranked among the top 20 sales in Shanghai's top ten shopping malls in 2000. Passed China Environmental Labeling Product Certification. Selected as the designated brand for the 17th Antarctic Expedition. In 2001, it won the 2000 Famous Brand Product Award, recognized the Yu Zhaolin trademark as a famous trademark in Shanghai, and was rated as one of the top 100 famous brand products in Shanghai. In 2002, it once again passed the environmental labeling product certification, becoming the only company in the thermal underwear industry to pass this certification twice in a row. In 2004, it won the title of "3.15 National Quality Service Double Guarantee - Integrity Unit for Protecting Consumers' Legitimate Rights and Interests", and won the honorary title of "China's Famous Brand". In 2005, the national sales volume reached more than 2 million sets, and it won many awards such as the top ten thermal underwear brands in China in 2005, the top 100 enterprises in China's clothing industry in 2005, and the most influential brand in 2005. In 2006, Yu Zhaolin Corporation held China's first large-scale public welfare event focusing on the culture of "filial piety".

On July 1, 1996, Shanghai Zhaolin Industrial Co., Ltd. founded by Shanghai native Yu Zhaolin was officially established. Following underwear raw materials such as metal cotton, space cotton, down, and wool, Yu Zhaolin created composite thermal underwear with "moisture-conducting and warm composite velvet" as the main raw material. The "Yu Zhaolin" brand has been listed as the advantage of China's thermal underwear by some brand consulting agencies. One of the brands. In 2003, the company underwent a comprehensive reorganization. Zhou Shuyu was appointed as the chairman, and he led a group of young and powerful returning overseas students, masters, bachelors and other cutting-edge decision-making management and employees. After the reorganization, it took the lead in launching skin care products in the same industry. Underwear. After several years of exploration and innovation, skin care underwear has gradually entered people's field of vision, which also heralds the beginning of Xinzhaolin's third transformation from thermal underwear to skin care underwear.