How much does it cost for Tmall to buy a trademark license? There are two ways: trademark purchase and trademark authorization.
Trademark authorization is mainly used for the entry of Tmall, JD.COM and other shopping malls. As we all know, if you enter a shopping mall, you need the support of a trademark, either with trademark authorization or with trademark use. If the trademark is authorized, the trademark still belongs to others and the knowledge is authorized to use. It is conceivable that authorization can be embodied in the form of contract, but it is still relatively unsafe. The trademark authorization case of Wang Laoji and Jia Duobao is a good example, so we don't recommend you to enter the mall by trademark authorization.
Buying a trademark is also to get into the mall faster by buying a registered trademark. After buying a registered trademark, the trademark is yours, which can completely avoid trademark disputes and make the promotion of the mall more worry-free.
So how much does it cost to buy a trademark? Why are trademarks so expensive? This is actually an online trademark transfer.' Is trademark transfer expensive?' This article is very clear. Let me give you a brief introduction.
Trademarks can be transferred, but the value of trademarks is difficult to measure, which is influenced by the artistic value of trademarks, whether the name is more conducive to communication, the number of trademarks and other factors. More importantly, different people have different values for different trademarks, so it is difficult for us to measure how much a trademark is worth. In the current market price of trademark transfer, trademark transfer generally ranges from 20 thousand to tens of thousands or even millions or tens of millions.
Generally speaking, if you want to settle in Tmall, you should choose to buy a trademark instead of an authorized trademark. After all, if a trademark is authorized, the trademark is not its own. However, if Tmall authorizes to buy a trademark, it will generally start at 20,000 yuan, depending on the value of all aspects.