The "Better One" strategy is to establish a foothold in Shenzhen, consolidate Guangdong, radiate the whole country, operate in chain stores, enter the top ten retail businesses in China as soon as possible, establish a well-known national commercial brand in China, absorb the essence of Chinese and foreign business management, and guide the national consumption fashion. Department stores in supermarkets will carry out all-round transformation and upgrading, introduce a number of new well-known brands at home and abroad on the basis of the original image of each store, and improve the overall competitiveness of the company. The implementation of logistics outsourcing by Xinyijia can alleviate the financial pressure, coordinate production and operation more freely, concentrate core business, obtain logistics services that enterprises can't provide, and reduce the impact of logistics facilities and information network lag on themselves. The third party logistics has the advantages of information network and service. Therefore, logistics outsourcing can reduce the company's operating costs and investment in fixed assets.
The main problem of Xinyijia logistics outsourcing is that enterprises can't directly control and master logistics functions, and can't guarantee on-time delivery, which reduces the company's service level. In today's increasingly fierce competition in chain retail terminals, logistics will be the main source of corporate profits. The implementation of logistics outsourcing is to hand over the "third profit source" to the third party, which reduces its own profits and is not conducive to the development and growth of enterprises.
After a period of logistics outsourcing, Xinyijia gradually realized the disadvantages of logistics outsourcing, realized a major change in logistics strategy, and began to change from logistics outsourcing to self-operated logistics. On September, 2006 10, Tang qun became the general manager of Xinyijia's self-operated logistics, realizing the one-stop process of centralized receipt, centralized distribution and centralized settlement.
Xinyijia's adoption of self-operated logistics is a wise choice in line with its own development requirements.
Xinyijia Supermarket Co., Ltd. has developed for more than ten years since its establishment. With the increase in the number of chain stores and the continuous increase in sales, logistics distribution has gradually become the "bottleneck" of enterprise development. At the beginning, Xinyijia outsourced logistics to China Merchants Logistics Group. With the continuous expansion of the scale of Xinyijia, the disadvantages of logistics outsourcing are gradually emerging, and customers' service requirements for Xinyijia are also constantly improving. In order to improve the service level of enterprises and enhance their competitiveness and popularity, Xinyijia began to change logistics to self-management. Xinyijia self-operated logistics realizes the distribution center of goods supply through one-stop process, which is the essence of Xinyijia self-operated logistics. Because the goods are centralized in the distribution processing and distributed according to the needs of each store, it realizes "the least links, the shortest transportation distance, the lowest cost and the highest efficiency", which greatly improves the economic benefit and saves the logistics cost, thus improving the competitiveness. The impact of adopting self-operated logistics on Xinyijia is mainly manifested in the following aspects.
1. Self-operated logistics has mastered the control of logistics.
For the internal procurement, manufacturing and sales links, the performance and specifications of raw materials and products, and the operational capabilities of suppliers and sellers, the enterprises themselves have the most detailed information. You can use your own information to effectively coordinate all aspects of logistics activities, solve problems in the management process at a faster speed, and obtain first-hand information of suppliers, sellers and end customers, so as to adjust your business strategy at any time.
2. Revitalize the original assets of the enterprise
Xinyijia chooses self-operated logistics, which can revitalize the original logistics resources, drive the capital flow, create space profits for enterprises and improve the competitiveness of Xinyijia on the basis of changing the management structure and mechanism of enterprises.
3. Reduce transaction costs
With the implementation of logistics outsourcing, Xinyijia Supermarket can't fully grasp the complete and true information of logistics service providers due to the asymmetry of information. Self-operated logistics can control procurement and product sales through internal administrative authority, without negotiating commissions for transportation, warehousing, distribution and after-sales service, thus avoiding the uncertainty of transaction costs and transaction results and reducing transaction risks and costs.
4. Improve the brand value of enterprises
Xinyijia's self-built logistics system can independently control marketing activities, master the latest customer information and market information, and timely adjust strategic plans according to customer needs and market development trends.
5. Improve the service level.
Xinyijia adopts self-operated logistics, which can understand and master various functional activities of logistics at any time, provide products that customers need in time, reduce the loss cost of out-of-stock, and provide personalized services to customers, thus enhancing their image.
6. Reduce logistics costs
Xinyijia can reduce its own logistics cost by implementing self-operated logistics. At the same time, Xinyijia can also do third-party logistics, reduce one-way transportation in the distribution process, and gain more profits from it, thus improving its economic strength, expanding its scale and further improving its competitiveness in retail enterprises. 1995 Shenzhen Municipal Bureau of Technical Supervision 1996 Shenzhen Baoan Patriotic Health Committee Shenzhen Municipal Trade Development Bureau Immigration Legal Education Office Shenzhen Municipal People's Government Shenzhen Baoan District People's Government 1997 Shenzhen Municipal Trade Development Bureau Guangdong Provincial Government Shenzhen Municipal Bureau of Technical Supervision Shenzhen Municipal Trade Bureau Shenzhen Municipal Trade Bureau 1 999 Shenzhen Baoan District Aiweihui 200 1 Shenzhen Retail Industry Association and Shenzhen Business Daily: Shenzhen Baoan District Aiweihui 2002 Shenzhen Municipal Health Bureau, Shenzhen Municipal People's Government, China Business Federation, Guangdong Provincial Economic and Trade Bureau, Baoan District, Shenzhen Kaifu District, Shenzhen Municipal Administration of Industry and Commerce awarded the 2003 Shenzhen Baoan District Consumer Council, Shenzhen Retail Industry Association, Nantong Chongchuan District Government, Xuzhou Huaixi District Government < Top 20 Excellent Enterprises > with national integrity. In 2003, the top ten popular shopping centers in Shenzhen series were tested by public opinion, and in 2004, they were awarded the title of "Top 100 Enterprises in Shenzhen Industrial and Commercial Field" by Shenzhen Industrial and Commercial Bureau. In March 2004, it was awarded the title of "Guangdong Chain Store Integrity Supermarket" by Guangdong Chain Store Association. In March 2004, it won the title of "Shenzhen's most influential and well-known brand"; In March 2004, Xinyijia Internal Magazine won the second prize of "Excellent Internal Magazine of China Enterprises"; In June 2004, Shenzhen Private Working Committee awarded Xinyijia Party Branch the honorary title of "Advanced Party Organization"; In July 2004, Xinyijia was identified by the Ministry of Commerce as one of the 20 large enterprise groups in China. In July 2004, it was awarded the title of "honorary unit" by Shenzhen Red Cross Society. On June 5438+1October 65438+August, 2005, Xinyijia was rated as "Top 20 Enterprises in Business Circulation" by Shenzhen Administration for Industry and Commerce. In March, our company was rated as "customer's favorite chain store" by Guangdong Chain Store & Franchise Association. In April, our company was awarded the honorary title of "Top Ten Industries" in Shenzhen. In May, our company was awarded "2004-2005 National Honorary List of Integrity Units" by the People's Daily News Information Center. On July 6th, our company was awarded "Excellent Enterprise with Enthusiastic Support for Industry Work" by Shenzhen Retail Business Association. In February 65438, Xinyijia was awarded the honorary title of "Shenzhen Business Card" by Shenzhen Business Daily. In June, 2007 and June, 2007, Xinyijia won the title of "2006 National Top 100 Food Circulation Enterprises". 2.654381October 28th, Xinyijia won the title of "Top Enterprises in Shenzhen 100 in 2006"; 3.65438 On June 30th, Xinyijia won the title of "Guangdong Business Decade 1996-2006 Excellent Supermarket" and President Li won the title of "Guangdong Business Decade 1996-2006 Most Respected Business Leader"; In April and February, Chengdu Shuangliu Store was awarded the title of "Advanced Unit of Fire Protection Work" in Shuangliu County. On March 9th, Niu Dun, Vice Minister of Agriculture, inspected Xinyijia Yueyang Hong Guang Store. In June and March, the Ministry of Commerce announced the national sales ranking of commercial circulation industry in 2006, and Xinyijia ranked 15 with sales of 654.38+0.42 billion. In July and March, Xinyijia won the title of "World Pioneer Enterprise" in Shenzhen; In August and March, Xinyijia won the third place in the first Shenzhen Retail Skills Competition; On September 6 10, Xinyijia held a press conference on strategic cooperation in Hunan; On June 10 and June 16, the symposium for students of Xinyijia International Business School was held in Shenzhen. 1 1, on July 3rd, Xinyijia 2007 International Business School opened in Shenzhen; 12 On June 6th, Xinyijia held the "Olympic Torch" relay; 13, on July 25th and 26th, President Li participated in the activity of "Shenzhen Excellent Enterprises Tour Hunan"; 14, on July 26th, Xinyijia was awarded the title of "Excellent Brand-name Shopping Mall in the Ten Years of Retail", and President Li was awarded the title of "Top Ten People in Promoting the Progress of Retail Industry in the Ten Years of Retail"; 15, on August 6, 2007, the Xinyijia militia parade was held in Shenzhen Xinyidian; 16 On August 8th, Xu Zongheng, Deputy Director of Shenzhen Municipal Committee, visited Xinyijia to guide the work. On August 8 17, Xinyijia Huazhong Logistics Distribution Center opened; /kloc-in August and August, Xinyijia won the title of "Private Leading and Benchmarking Enterprise" in Shenzhen; /kloc-On September 23rd, 0/9, Xinyijia was awarded the title of "National Food Safety Demonstration Unit" and President Li Binlan was awarded the title of "National Excellent Entrepreneur in Food Safety Management". June+February, 20.5438, Xinyijia won the title of "Convenience and People's Livelihood Intimate Service Department Store" in Shenzhen-Hong Kong Retail List and Happy Shopping Season; 2 1, 65438+February, 65438+February 28th, the "UnionPay Standard Peony Xinyijia Credit Card" was officially released; In June 2008, 5438+0,65438+101,Chairman Li won the "China Women Entrepreneurs' Caring Person Award"; 2. 65438+1October 12, and Xinyijia won the title of "Top 2007 Enterprises in Shenzhen 100"; In March and March, the Ministry of Commerce announced the national sales ranking of commercial circulation industry in 2007, and Xinyijia ranked 14 with sales of 654.38+068 billion. In April and June, Xinyijia reusable shopping bag won the "Most Practical Functional Works Award"; In May and June, Chairman Li was awarded the title of "Entrepreneur who actively supports Party building"; 6. In late September, Xinyijia won the title of "National Food Safety Demonstration Unit" and was the first enterprise in the supermarket industry to win this honor; 7 7. 10/October 8th 165438, Guo Wanneng and Chen Guanghui were awarded the title of "Gold Medal Store Manager" of China Chain Store & Franchise Association; In August and June165438+1October 18, Xinyijia was awarded the title of "Pioneer Enterprise of Guangdong Commerce for 30 Years" and Li Binlan, Chairman of the Board, was awarded the title of "Contributor of Guangdong Commerce for 30 Years"; On February 5, 9.65438, Xinyijia won the title of "Guangdong Private Enterprise 100 Top"; In mid-February, 10 and 12, Xinyijia won the title of "Outstanding Contribution Enterprise of Guangdong Commercial Service Industry in 30th Anniversary of Reform and Opening-up".