Adidas was founded by German Adi Dassler (now run by Frenchman Louis Di, who is the chairman of Shang Qi advertising company). I am not only a skilled shoemaker, but also an athlete who likes sports. His dream is to "design and manufacture the most suitable sports shoes for athletes". Under this concept, Adi Dassler designed the first pair of sports shoes in 1920. Because of his continuous research and development, his sports shoes have won the love of many top players, not only shining brilliantly in the Olympic Games, but also establishing a gold medal reputation in the sports world. With the affirmation of all walks of life, Adi Dassler founded the Adidas brand on 1948, and found from his many years' shoemaking experience that using the three lines on the side of the shoe can make the sports shoes fit the feet better and integrate into the designed new shoes, so the first pair of three-line sports shoes of Adidas brand was presented to the world on 1949. Since then, people have been seeing the winning pictures created by "Three Lines of Victory" in the field of sports, and three of them have become the symbols of Adidas (Clover: a world map symbolizing unfolding, published in 1972).

Especially in the world football, Adidas has received more support than any sporting goods manufacturer. Especially when Adidas released its first pair of spikes, it was supported and loved by top football players. During the 65438-0974 World Cup in West Germany, more than 80% of the players chose Adidas football shoes, from which we can know the strength of Adidas in the world football at that time. In the 1998 World Cup in France, the owner, the French team, relied on the superior performance of Adidas soccer shoes, played a super-level strength, beat the pack and won the championship. The French soccer star zinedine won the title of World Footballer of the Year with 1998, which once again proved that the authoritative guarantee of Adidas' "third-line victory" has continued to this day.

Besides football, Adidas also plays a role in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports. Many well-known top athletes are deeply impressed by the quality of Adidas: among the NBA stars in the basketball temple, Jabbar, the famous antoine walker and Kobe Bryant; , the most watched superstar at present; In professional tennis, there are retired Swedish star Eberg, German "Yulosha Graf" who once dominated the back seat, "New Hope for Britain" tim henman, Russian beautiful girl anna kournikova who has just been snared in recent years, and martina hingis; ; On the baseball field, there is the new york Yankees who won the American professional baseball championship from 65438 to 0998, and on the boxing field, there is the greatest heavyweight boxer Ali of this century. In the field of track and field, Adidas' reputation has expanded from Arthur Jonas in1930s to donovan bailey, ato boldon and haile gebrselassie.

Today, adidas, headquartered in Herzogenaurach, Germany, still adheres to Adi Dassler's idea of perfect shoemaking, constantly exchanges experiences and needs with world-class top athletes and coaches, and develops ergonomic products after a series of repeated trials and tests, which can not only help various professional athletes improve their sports performance, but also meet the demand of ordinary market consumers for high-quality sporting goods. In recent years, Adidas has not only made new breakthroughs in design and function, but also set off another wave of representative design concepts of the three lines in the fashion trend, sweeping the younger generation, forming a new fashion style and leading the global sporting goods to a more diversified prospect.

Attachment: [Adidas Activities]

1920: Mr adidas created the first pair of sports shoes for training.

1948: adidas brand officially registered.

1949: The three-striped logo came out.

1972: Clover logo is out.

199 1 year: launch a new series of professional sports shoes and sportswear.

1994: Innovative soccer shoes with Predator Falcon technology were introduced.

1996: the concept of "the feet you wear" was introduced.

1997: announced the merger of Paramount Company, which is famous for selling skiing and golf equipment.

2002: Launched "a3" series basketball shoes and running shoes.

2004: "Adidas 1" computer chip intelligent running shoes were launched.

2005: merged the sports manufacturer Reebok.

2006: The upgraded version of "adidas 1. 1" computer chip intelligent running shoes and basketball shoes was launched.