According to the 2006 "Chinese Time-honored Brands" Recognition Standards (Trial) issued by the Ministry of Commerce, China Time-honored Brands refer to products, techniques or services that have a long history and are passed down from generation to generation. It has a distinct traditional cultural background of the Chinese nation and profound cultural heritage, has gained wide recognition from society, and formed a brand with good reputation.

1. Application objects

Relevant units (enterprises or organizations) within the territory of the People’s Republic of China and the People’s Republic of China.

2. Application conditions

(1) Possess trademark ownership or right to use.

(2) The brand was founded in 1956 (inclusive) before.

(3) Inherit unique products, skills or services.

(4) Have a corporate culture that inherits the excellent traditions of the Chinese nation.

(5) It has Chinese national characteristics and distinctive regional cultural characteristics, and has historical and cultural value.

(6) Have good reputation and receive wide social recognition and praise.

(7) Domestic capital and capital from Hong Kong, Macao and Taiwan are relatively controlled, with good operating conditions and strong sustainable development capabilities.

3. Recognition agencies

(1) The Ministry of Commerce takes the lead in establishing the "Chinese Time-honored Brands Revitalization and Development Committee" (hereinafter referred to as the Revitalization Committee), which is fully responsible for the recognition and related matters of "Chinese Time-honored Brands" Work.

(2) The China Time-honored Brand Revitalization and Development Committee has a secretariat and an expert committee. The Secretariat is located in the Department of Commercial Reform and Development of the Ministry of Commerce and is responsible for the organization, coordination and daily management of the Revitalization Committee. The expert committee is composed of experts from various industries, legal experts, trademark experts, brand experts, business management experts, quality experts, historians, etc. It is mainly responsible for the evaluation of "Chinese time-honored brands" and participates in the demonstration of related work.

(3) "Chinese time-honored brands" originally recognized by relevant departments must be re-recognized.

IV. Application for Certification Procedures

Units that meet the requirements for "Chinese Time-honored Brand" certification must apply to the local municipal commerce department, and the provincial commerce department (including cities specifically designated in the state plan) The competent commerce department, the same below) shall review and report to the Revitalization Committee for approval. The procedures include: application, data submission, investigation and identification, identification and review, public announcement, decision making, review, registration and archiving, certificate issuance, etc. Specific steps:

(1) Submit an application: Relevant units should fill in the application form according to their own circumstances and report it to the local municipal commerce department.

(2) Submission of information: The local municipal-level commerce department will conduct a preliminary evaluation of the submitted application. If the application is confirmed to be valid, the applicant will be directed to submit relevant information in accordance with the prescribed format and reported to the provincial-level commerce department.

(3) Investigation and identification: The provincial commerce department organizes relevant institutions and experts to investigate and identify the materials submitted by the applicant, and provide preliminary evaluation opinions to the revitalization committee.

(4) Certification review: The Revitalization Committee organizes experts to analyze the data, conduct on-site research on relevant content when necessary, put forward review opinions, and write a certification report.

(5) Publicity: The list of enterprises and brands to be recognized as "Chinese time-honored brands" shall be published in relevant media. Any unit or individual who has different opinions on the list may raise objections to the Revitalization Committee.

(6) Make a decision: If the enterprises and brands to be recognized as "Chinese time-honored brands" have no objections during the publicity period or the objections are not established, the revitalization committee will make a decision and be recognized as "Chinese time-honored brands".

(7) Review: If the applicant has doubts about the determination result, it can submit a review to the Revitalization Committee. The review result will be made within 30 days after receiving the review application.

(8) Registration and archiving: All information involved in the certification process will be archived and retained by the Revitalization Committee and will be responsible for management.

(9) Issuing certificates: Plaques and certificates will be issued in the name of the Ministry of Commerce to recognized “Chinese time-honored brands”.

Appendix:

"Chinese Time-honored Brand" Recognition Standards (Trial)

1. Name

China Time-honored Brand < /p>

2. Definition

It has a long history, has products, skills or services passed down from generation to generation, has a distinct traditional cultural background of the Chinese nation and profound cultural heritage, has gained widespread recognition from society, and formed a good A reputable brand.

3. Scope of recognition

Relevant units (enterprises or organizations) within the territory of the People’s Republic of China and the People’s Republic of China.

IV. Recognition conditions

1. Possess trademark ownership or right to use.

2. The brand was founded in 1956 (inclusive) before.

3. Inherit unique products, skills or services.

4. Have a corporate culture that inherits the excellent traditions of the Chinese nation.

5. It has Chinese national characteristics and distinctive regional cultural characteristics, and has historical and cultural value.

6. Have good reputation and receive wide social recognition and praise.

7. Domestic capital and capital from Hong Kong, Macao and Taiwan are relatively controlled, with good operating conditions and strong sustainable development capabilities.

V. Recognition Method

1. The Ministry of Commerce takes the lead in establishing the "Chinese Time-honored Brands Revitalization and Development Committee" (hereinafter referred to as the Revitalization Committee), which is fully responsible for the recognition and related work of "Chinese Time-honored Brands" .

2. The China Time-honored Brands Revitalization and Development Committee has a secretariat and an expert committee. The Secretariat is located in the Department of Commercial Reform and Development of the Ministry of Commerce and is responsible for the organization, coordination and daily management of the Revitalization Committee. The expert committee is composed of experts from various industries, legal experts, trademark experts, brand experts, business management experts, quality experts, historians, etc. It is mainly responsible for the evaluation of "Chinese time-honored brands" and participates in the demonstration of related work.

3. "Chinese time-honored brands" that were originally recognized by relevant departments must be re-certified.

VI. Recognition Procedures

Units that meet the conditions for recognition of "Chinese Time-honored Brands" shall apply to the local municipal commerce department, and the provincial commerce department (including the commerce department of the city under separate state planning) shall The competent authority (the same below) shall review and report to the Revitalization Committee for approval. The procedures include: application, data submission, investigation and identification, identification and review, public announcement, decision making, review, registration and archiving, certificate issuance, etc. Specific steps:

1. Submit an application: Relevant units should fill in the application form according to their own circumstances and report it to the local municipal commerce department.

2. Submission of information: The local municipal commerce department will conduct a preliminary evaluation of the submitted application. If the application is confirmed to be valid, it will instruct the applicant to submit relevant information in accordance with the prescribed format and report it to the provincial commerce department.

3. Investigation and identification: The provincial commerce department organizes relevant institutions and experts to investigate and identify the materials submitted by the applicant, and provide preliminary evaluation opinions to the revitalization committee.

4. Certification review: The Revitalization Committee organizes experts to analyze the data, conduct on-site research on relevant content when necessary, put forward review opinions, and write a certification report.

5. Public announcement: The list of enterprises and brands to be recognized as "Chinese Time-honored Brands" shall be published in relevant media. Any unit or individual who has different opinions on the list may raise objections to the Revitalization Committee.

6. Make a decision: If the enterprises and brands to be recognized as "Chinese time-honored brands" have no objections during the publicity period or the objections are not established, the revitalization committee will make a decision and be recognized as "Chinese time-honored brands".

7. Review: If the applicant has doubts about the determination result, it can submit a review to the Revitalization Committee. The review result will be made within 30 days after receiving the review application.

8. Registration and archiving: All information involved in the certification process will be archived and retained by the Revitalization Committee and will be responsible for management.

9. Certificate issuance: Plaques and certificates will be issued in the name of the Ministry of Commerce to recognized “Chinese time-honored brands”.

7. Dynamic Management

1. The unit where the "Chinese Time-honored Brand" is located must submit a report on the operating conditions of the previous year to the Revitalization Committee before March 15 of each year, which will be reviewed and filed by the Revitalization Committee. .

2. If the unit where a "Chinese time-honored brand" is located has serious violations of laws, regulations, or breach of trust, or fails to submit an annual business report as required, it will be ordered to make rectifications after approval by the Revitalization Committee.

If no obvious results are seen within 6 months, the Revitalization Committee may suspend or cancel the corresponding "Chinese Time-honored Brand" title and make it public.

Specific management measures for "Chinese time-honored brands" will be formulated separately.