word mark refers to a trademark composed of characters only, including China Chinese characters and minority characters, foreign characters and Arabic numerals, or trademarks combined with various characters.

word mark is widely used all over the world. It is characterized by conciseness and easy appellation, and some words express certain meanings, which can make commodity buyers feel close. For example, the "Snowflake" brand trademark, when used in beverage products, will give people a cool and clean feeling; Trademarks such as "Seagull" and "Meilu" will give people a relaxed, comfortable and cheerful feeling when used in commodities such as daily necessities and clothing.

There are also trademarks and enterprise name abbreviations signed by people's names in word mark. This kind of trademark can deepen people's impression on the owner of its trademark and directly know the producer or operator of its goods, thus establishing the corporate image. For example, "Zhang Xiaoquan" scissors are produced by Zhang Xiaoquan Scissors Factory; "Shenqifa" automobile engine is produced by Shenyang Automobile Engine Factory. "Shengxifu" hat is operated by Shengxifu store.

there are also numbers as trademarks. Such as "555", "414" and "999", although this kind of trademark does not necessarily mean anything, its characteristics are unconventional and unique, and it is gradually recognized by some people, and it can also receive good results.

However, word mark also has its shortcomings, that is, it is restricted by ethnic groups and regions. For example, Chinese character trademarks are not easy to identify abroad. Similarly, foreign trademarks are not easy to identify in China. There are also minority languages, which are also limited by certain regions; Therefore, when using national characters, it is generally necessary to add other words to facilitate identification.

2. Graphic trademark

A graphic trademark refers to a trademark made of only graphics.

Graphic trademarks are colorful and ever-changing, and can be composed of various animals, plants and geometric figures. Graphic trademarks are characterized by being intuitive, artistic and infectious. Another major feature of graphic trademarks is that they are not limited by language. No matter which language people speak, they can generally understand it. Some people can call out their names at a glance, and some people can leave a deep impression even if they can't call them by their first names.

I hope my answer helps you, thank you ~