First, the brand BAPE:
BAPE is a famous street fashion clothing brand, which was born in Harajuku, Japan. Its full name is "warm water bathing ape", which means "an ape living in ease". In Chinese-speaking areas, it is called "ape head", also known as bape. The name comes from 1968, the American sci-fi movie Planet of the Apes.
Second, the brand story:
BAPE started with T-shirts, and only 50 pieces of each model were produced, of which 30 pieces were distributed to employees and friends, and only a small amount went to the market. Someone asked him how he made money. BAPE was not built to make money. To put it bluntly, it is to have fun by yourself. Because Gao Na had many other jobs at that time, income was not a problem, so he insisted on product quality and wanted to do something that satisfied everyone around him.
In the first two years, Bape only designed T-shirts. Because of its unique design, quality assurance and limited products, it can better show the wearer's personality and is also famous among Japanese hipsters. Since then, BAPE has started to design other clothes.
1998, Kimura Takuya, the popular king of Japan, appeared in a TV advertisement in BAPE costume, and BAPE quickly set off a craze in Japan. Later, many Japanese artists such as Tadanobu Asano and Sae Isshiki watched TV through BAPE, and there were also many artists from Taiwan Province Province and Hong Kong, such as Andy Lau, Edison Chen and Cecilia Cheung. Almost every time I'm on the show, it's BAPE.
In fact, many Japanese, Hongkong and Taiwan Province artists like to wear very classic styles or limited editions that are hard to buy. This trend is largely a follow-up. People will follow what is popular for a while, but they won't wear it after a while. However, regardless of others, they have their own ideas, and those who look comfortable are the truly stylish hipsters.
References:
Baidu encyclopedia bape