Legal analysis: There are three ways to deal with trademark infringement in the e-commerce industry, namely, private negotiation between the two parties, complaint to the e-commerce platform, and prosecution in the People's Court. Generally, if the two parties cannot resolve the matter, they can The perpetrator of the infringement of trademark rights can complain to the e-commerce platform, which will control the e-commerce platform. They can also file a lawsuit with the People's Court, which will make a ruling.

Legal basis: Article 57 of the "Trademark Law of the People's Republic of China" Any of the following acts is an infringement of the exclusive right to register a trademark:

(1) ) Using the same trademark as its registered trademark on the same kind of goods without the permission of the trademark registrant;

(2) Using the same kind of trademark as its registered trademark on the same kind of goods without the permission of the trademark registrant Similar trademarks, or using a trademark that is the same or similar to its registered trademark on similar goods, which is likely to cause confusion;

(3) Selling goods that infringe the exclusive rights of registered trademarks;

(4) Counterfeiting or manufacturing other people’s registered trademarks without authorization or selling counterfeit or unauthorized registered trademarks;

(5) Replacing the registered trademark without the consent of the trademark registrant and replacing the replaced trademark The goods are put into the market;

(6) Deliberately providing facilities for infringement of the exclusive rights of others’ trademarks and helping others to infringe the exclusive rights of trademarks;

(7) Giving Any other damage caused by the exclusive right to use a registered trademark of others.