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How to run a specialty grilled fish franchise store

As the originator of Beijing grilled fish, "One Way Wanzhou Grilled Fish" has a unique formula and technology, an independently registered trademark brand, and is a national chain operation organization integrating food culture dissemination, traditional meal development and production. Through seven years of practice, the company has used modern enterprise systems to form a complete set of scientific management systems, laying a solid foundation for the development of the enterprise. This is a question that many franchisees must face before opening a store. First of all, after carefully investigating the local target customer groups and potential customer groups, you can select suitable stores in a targeted manner. There are also many types of store selections, some are distributed in central business districts, some are opened in communities, and some are stationed in shopping malls. . At this time, you can choose the appropriate location, establish a corresponding scale, capture the mainstream consumer group, and attract potential customer groups. When the store location is selected and decoration is completed, the next step is to establish brand characteristics. Franchisees should have determined the positioning of the store when selecting a location. Which type of consumer group is it targeted at? In order to be close to the diversified needs of consumers, it must achieve its own inherent characteristics. We can help you avoid this worry. The unique Wanzhou grilled fish uses a unique secret recipe, authentic taste, unique ingenuity, exclusive secret seasoning, marinated in a special method, and a unique cooking method of "grilling first and then stewing" , you can also add fresh vegetables and soy products into the grilled fish soup to create a unique taste. How to successfully run a grilled fish restaurant? Focus on service, no shortcuts. We must consider things from the customer's starting point, analyze customer psychology, truly understand customer needs, listen to customers' opinions, provide free training and operational guidance to franchise stores, provide help with service skills, and conduct store management for store employees. and training on grilled fish knowledge. Through these ways, we can improve the service level of franchise stores, so that our grilled fish restaurants can stand out from the competition and win development. Duyiwei has spent 7 years building an extremely stable brand awareness for you. Founded in 2005, it is the first grilled fish themed restaurant in Beijing. It opened in Guijie Street, a gathering place for gourmet food in Beijing. Just like its unusual name - "Duyiwei" has been open for less than 20 days, and already there are long queues waiting in front of "Duyiwei" for dining; the name of "Duyiwei" quickly spreads in Beijing, and its business is booming and will last forever. In 2008, the Beijing Dongzhimen branch opened, and in 2009, the Beijing Dongzhimen boutique opened. After seven years of testing, the three directly-operated stores and franchise stores are still popular and have captured the hearts of many. In 2006, under the strong request of investors, the franchise business was launched. As of 2012, more than 30 franchise stores have been successfully opened. With the mission of creating and leading new high-quality catering forms for customers, Duyiwei continues to build a franchise business system of "brilliant life and happiness delivery". Company name: Tianli Feixiang Duyiwei Catering Management Co., Ltd. Duyiwei Basic investment amount: 120,000-500,000 Contact person: Manager Zhang and Manager Jin