FILA is a brand originated in Italy.

in China, FILA (Chinese name fila), as a high-end sports brand, is highly sought after by first-and second-tier cities. In 197s, FILA cooperated with diversification strategy to expand sportswear business. The brand was founded by FILA brothers in BIELLA, Italy in 1911, and has a history of nearly 1 years.

In 29, FILA was acquired by Anta Group for its trademark operation right in China, which means that Anta is the general agent of FILA in China. Although FILA China was acquired by Anta, FILA's product style, operation mode and sales mode still maintain the original independent operation, and its products are still elegant Italian style integrating sports, fashion and life, which can meet the needs of China consumers in most sports.

FILA brand history:

In the years after 197s, it successively developed golf, tennis, fitness, yoga, running and skiing series, and finally established the backbone position of world-famous sports brands, and was regarded as the representative of art and the model of luxury.

Perfect design and elegant lines show the artistic thinking of sports; Exquisite craftsmanship and unique fabrics represent the fashion model of the brand, which shows FILA's positive attitude towards life and elegant sports art.

in 1972, FILA hired a Japanese designer to design the trademark for fila. So the trademark with the letter F as the main element came out and was greatly appreciated by the boss of FILA. This F letter is very creative, using beautiful and plump geometric patterns, and has a strong artistic aesthetic feeling, which is consistent with Italy's long artistic atmosphere.