1 General Introduction

China has been founded on agriculture since ancient times, and its agricultural civilization has a long history. The long history of farming has accumulated rich agricultural heritage. Nowadays, the farming era is fading away, and rural life is declining. Roaring machines and rising high-rise buildings are irreversibly ending five thousand years of self-sufficient small-scale peasant economy, pushing us into a commercial and civilized society with extremely abundant material supplies. While people are enjoying modern life such as television, mobile phones, cars, the Internet, and bars, they are also deeply aware of the depression, irritability, and stress caused by exhaust gas, noise, harmful food, fast-paced work, and complex interpersonal relationships. In the cold reinforced concrete jungle of the city, we can't help but recall the pastoral rural life and yearn for the tranquility and comfort of a paradise.

This project relies on the original ecological green willow and bamboo forest of more than 100,000 square meters in the riverside group of Qianmu Village, as well as the surrounding fields and rural style (visible landscape area of ??more than 300,000 square meters), with the production and production of the farming era. Life is used as the design element to construct a village market or natural village from a certain ancient peaceful and prosperous period, trying to panoramically restore the production and life picture of the society at that time, and reproduce the folk customs of a small peasant economy and society where people and people, people and nature are harmonious. It expresses people's sincere feelings of cherishing life, remembering ancestors, and reverence for the gods of heaven and earth, and expresses people's hardworking, simple, leisurely, contented, and peaceful mentality under the natural economic state. The "Thousands of Acres and Ten Thousand Blessings" Folk Culture Village - a spiritual home for modern urbanites is planned based on the above background.

2. Project Overview:

The project implementation site is four kilometers away from the urban area and about ten minutes’ drive away, and two kilometers away from the planned Wulibu Business District and about five minutes’ drive away. The Nakatsu River meanders in an "S" shape from southwest to northeast. The water is clear and sparkling. The majestic Yihuang Highway Bridge flying across the south bank of the Zhongjin River adds a new scene. In the southeast, it faces the Youfang Villagers Group of Wanfu Village across the river. To the west is the Anhui-Jiangxi Railway and the provincial economic and technological development zone. To the north are the villagers' houses lined up along the river, and behind the houses are thousands of acres of fertile farmland in Guangrou. The forest runs along the Zhongjin River. The main part is in the middle section of the "S" shape. It consists of about 80 acres of bamboo forest and about 100 acres of poplar forest in the north. The forest is a natural "forest oxygen bar" due to its hot location, pristine ecology and environmental friendliness. There are egrets stopping, hares wandering around, insects and snakes appearing. In spring and summer, there are green grass, croaking frogs and cicadas, and prosperity; in autumn and winter, it is peaceful, simple, bleak, remote, and quiet.

This project fully relies on the existing original ecological topography such as bamboo forests, woods, and rivers, as well as surrounding roads, bridges, village farmhouses, and field scenery to build a folk custom integrating food, accommodation, travel, and entertainment. Village or market. "Eat farm food, sleep on farm beds, catch chickens in the yard, catch fish and shrimps in the stream, pick wild vegetables in the forest, and listen to myths under the moon." We regard this experiential leisure and entertainment as the main business project, and integrate agricultural production tools, Handicraft tools, farm household utensils, such as plows, rakes, plows, windmills, waterwheels, stone mills, wood presses, etc.; folk festivals, such as Spring Festival, Dragon Boat Festival, Qiqiao Festival, Mid-Autumn Festival, July Half-Ghost Festival, Winter Solstice, Xiaonian, as well as ancestor worship, worshiping Buddha, birthday worship, weddings, listening to ancient books, watching open-air movies, social operas, cockfights, shadow puppet performances and other folk activities are organically integrated into a whole. Entering the folk village, you can hear the sounds of chickens and dogs, just like a fisherman who accidentally entered a peach blossom garden. There is a cave in the world where you can wash away the worldly customs, relax your mind, and forget your worries. It is said that "I don't know the Han Dynasty, regardless of the Wei and Jin Dynasties."

Qianmu Village, where the project is implemented, and Wanfu Village, which is a good neighbor, are separated by a narrow strip of water. The two place names have a long history and are familiar to ordinary people. Taking "Qianmu Wanfu" as the name of the cultural village, it is easy to pick it up and it is natural. , which not only contains the meaning of praying for a good harvest, good fortune, peace and happiness in traditional Chinese culture, but is also catchy, easy to read and understand, and can be enjoyed by both elegant and popular people, which is in line with the folk custom characteristics of this project.

Superior geographical location (omitted)

Primitive ecological environment (omitted)

3. Market analysis

Farmhouse originated in In the 1990s, this form of leisure and entertainment catered to the petty bourgeois sentiments and spiritual life needs of modern urbanites. It has been sought after by people since its emergence and has gradually become a leisure hot spot. Now it has become a hot spot in Beijing, Tianjin, Shanghai, Suzhou and Hangzhou, It is the first choice destination for residents of large and medium-sized cities such as Chengdu and Guangzhou for outings and weekend trips. Star-rated farmhouses have appeared in the suburbs of Beijing and Chengdu, showing a strong trend of industrialization development.

In recent years, Ningguo’s economic development has entered the fast lane and is the vanguard of Anhui’s county economy. Its per capita GDP and other major economic indicators have ranked first in Anhui Province for many years in a row. The living standards and quality of life of urban and rural residents have significantly improved. Car owners are becoming more and more common, and the existing catering and entertainment functions in cities are far from meeting the needs of citizens. Chasing fashion, advocating hedonism, and nostalgia for the past have become new consumption trends among urban white-collar workers and even ordinary citizens. This project attempts to provide such a leisure place for citizens.

At the same time, the pattern of large-scale industry in the economic development zone is beginning to take shape. It is believed that in the next two or three years, existing land plots will be gradually put into production. The implementation site of this project is very close to the Economic and Technological Development Zone, making it an ideal supporting project for the tertiary industry. The newly built Yi-Huang Highway is one of the chokepoints connecting the Yangtze River Delta and Huangshan Scenic Area. The transportation is convenient. Passing drivers and tourists are also one of the expected customers of this project. Therefore, folk village projects based on commercial operations and corporate management will have a relatively sufficient target consumer group.

IV. Planning diagram (omitted)

V. Investment scale and budget: (omitted)

VI. Construction content:

1. Three passages are designed to enter the folk village:

The first rural road from Wulipu to Wanfu (crossing the Yihuang Highway) is driven from the cement bridge in the northeast corner and passes through the bamboo forest to the parking lot. It is about 350 meters. The roadside is decorated with a foot-high white wooden fence.

The second one leads to a 100-meter wooden bridge from the Yihuang Highway in the south. Cross the wooden bridge and enter on foot (if you drive, park in the parking lot under the Yihuang Highway Bridge). This passage is the main entrance of the scenic spot.

The third one is from the west of Yihuang Highway Bridge (southeast of the development zone), crosses the Anhui-Jiangxi Railway, and walks for about ten minutes.

There are three entrances to the entrance, each with a wooden or bamboo door. The road surface is paved with cobblestones, sandstone, slate, and green bricks. In the south of the scenic area, facing the Zhongjin River, there is a giant billboard of "Thousand Acres of Wanfu Folk Village".

2. The entire scenic spot consists of five parts:

(1) Dining area. The main building facilities are simple natural villages and farmyards, showing a quiet and remote atmosphere. Drilling a water well and setting up a water puller not only solves the water problem, but also creates a beautiful scene.

At the same time, there is a picnic buffet area, which provides centralized but independent picnic and barbecue areas, increasing the fun of tourists' outdoor self-service dining. This is one of the distinctive features of this project. Attached is a schematic diagram: (omitted)

(2) Accommodation area. Build more than ten standard guest rooms of 25 square meters, equipped with farmhouse sauna, spacious and bright. They were named "Tingwa Tower", "Mingchan Pavilion", "Xiyu Pavilion", "Qiu Shuangzhai", etc.

(3) Fishing area. Utilizing the natural artesian ditches and river branches between the bamboo and poplar forests, fish ponds of different sizes are excavated for visitors to fish and rest, and the fish produced are used for internal catering.

(4) Teahouse tea tasting area. Build a 200-square-meter teahouse with rich folk customs and Huizhou wooden structure style. This building is a landmark building in this scenic spot and is also designed to be the largest and highest-grade teahouse. The teahouse is nestled among green bamboos and trees, integrating with the surrounding environment. It can meet the needs of VIP reception, business negotiations, friends gatherings and lovers' trysts.

Invite Sichuan tea artists to perform tea art performances, and invite Fujian tea artists to perform Kung Fu tea.

(5) Comprehensive leisure area. Next to the dining area, a simple basketball court, table tennis table, grass troupe stage, and parking lot are built for guests to exercise, play, and have fun.

In between various scenic spots and at intersections, rain shelters, wooden chairs, wooden stools, swings, word boards, street signs, signs, etc. are set up in a dense and dense manner.

3. Cooperate with farmers and jointly plant several acres of peach trees, plum trees, apricot trees, jujube trees, pear trees, grapes, and watermelons outside the scenic area (Wanfu is a traditional planting site for watermelons. Excellent quality), when they bloom and bear fruit, they are available for tourists to watch, pick and play. This construction content not only adds new scenery and content for visitors to entertain themselves in the folk village, but also organically integrates the surrounding landscape into one, greatly expanding the recreational space of the folk village. At the same time, it also drives local villagers to adopt diversified businesses. Road, develop ecological agricultural economy, increase farmers' income, it can be said that it kills two birds with one stone.

4. Lease vegetable plots from farmers or reach an agreement with farmers to grow pollution-free and pollution-free seasonal vegetables, produce and sell them yourself, for use in scenic spots.

5. Demarcate a certain area and assign dedicated personnel to raise a certain number of chickens, ducks, geese and other poultry for self-production and sale, truly embodying the fun of "catching chickens in the yard".

6. Plan, design and construct the Ningguo Southern Peony Flower Bonsai Garden, and list this as a medium- and long-term long-term goal.

7. Decorate relevant scenic spots with classical poems and words that are rich in the flavor of rural pastoral life, such as:

The garden is full of spring scenery, and a branch of red apricot comes out of the wall.

Ask where the restaurant is, the shepherd boy points to Xinghua Village.

The fragrance of rice flowers speaks of a good harvest, and the sound of frogs sounds.

The stream flows silently around the bamboo, and the flowers and grass in the west of the bamboo make the spring soft.

Sitting on the eaves facing each other all day long, the mountain becomes even more secluded when no birds sing.

One or two roosters crow in the rain, and the bridge on the road in Zhuxi Village is slanted.

The woman and the aunt call each other to bathe the silkworms, and sit idle with gardenias in the atrium.

The lonely grass grows beside the stream, and there are orioles singing in the deep trees.

The spring tide brings rain late and comes quickly, and there is no boat crossing the wild river.

8. Twelve Scenes of the Folk Village:

The spring dawn on the green embankment, the secluded forest, listening to cicadas near the water, the fishing boats singing in the evening

Massive bamboos, bamboos, bamboos, Changhong, Feidu cottage and farmhouse Fishing in the green forest

The traces of heroes and martyrs in the distant mountains of Guyiyi, a thousand-acre farmland village

Note: The traces of heroes refer to January 17, 1941, during the Wannan Incident The captured anti-Japanese general Ye Ting was detained at the headquarters of the Kuomintang's 32nd Army Group (now Wanfu Primary School).

7. Folk customs

1. Farm tools and farm household utensils:

Plows, rake, windmill, bucket, rice beater, stone mill, stone mill, pedal water rider Water truck, wheelbarrow, wooden press yoke, wind raincoat, bamboo hat, spinning wheel, loom, straw sandals, leggings, mountain socks, bamboo basket, bamboo basket, dustpan, tea can, drying basket, steamer, fence, basket, fan, harpoon, fish cage, turtle Kidney boat, carved wooden bed table, Eight Immortals table, ceramic teapot, blue-rimmed bowl, medicine roller, oil-paper umbrella, gourd scoop, walker, baby rocker, hand stove, whetstone chain draft, rice rake, soil Wall plywood, wooden pestle, mulberry mound, mallet, bow (tool for catching wild animals), native shotgun, wooden box radio, hand-pulled bellows, sedan gong and drum player, folk musical instruments, gasoline lamp, shade lamp, portable horse lantern, red lantern, abacus , bamboo shell water bottle, self-ringing clock, hand-cranked telephone, old-fashioned movie projector, old-fashioned tripod set camera, barefoot doctor medicine box, Cultural Revolution poster series.

2. Handicraft tools:

A series of handicraft tools for carpenters, bamboo craftsmen, blacksmiths, bricklayers, etc., sellers' burdens, sugar and tea making tools, knife sharpeners and scissor sharpeners, Shadow play props, a series of Cultural Revolution items, slingshots, hoops, tops and other homemade toys for rural children.

3. Production and living facilities:

archway, stone monument, water well, moso bamboo stack, artesian water, laundry shop, rural canteen, 100-meter wooden plank bridge, simple rural stage, tofu Workshop, oil workshop, wine shop (use a wine basket to disperse the wine), Tutu Temple, Guanyin Bodhisattva Temple, and farmhouse sauna.

4. Folk festivals and rituals:

Spring Festival, Lantern Festival, March 3, Qingming Festival, Dragon Boat Festival, Qiqiao Festival, Mid-Autumn Festival, July Half-Ghost Festival, Double Ninth Festival Festival, Laba Festival, Winter Solstice, Xiaonian.

Respecting ancestors, burning incense and worshiping Buddha, paying birthdays, blind dates, Yin and Yang gossip, praying for rain, weddings, funerals, children's birthdays, listening to ancient books, watching open-air movies, social operas, cockfights, training mynas to talk, performing shadow puppets, Allegro, three and a half sentences, playing dragon and lion dance, walking on stilts, and hundreds of surnames.

(To be continued)

5. Folklore activities:

(1) This project will hold a series of folklore competitions at appropriate times, and on this basis With the support of relevant government departments, it developed into Ningguo Folk Sports Games.

The following programs are planned:

Pushing a wheelbarrow to deliver public grain, carrying poles, rubbing corn to make glutinous rice cakes, and making rice dumplings for grinding mills

Climbing bamboo poles, riding water carts, and touching loaches with bare hands Planting rice seedlings, cutting rice, carrying brides on their backs, climbing mountains to pick tea leaves on the Double Ninth Festival, singing folk songs, playing mahjong, chess, cockfighting, cricket fights, guessing passwords, drinking, fisting, tug-of-war and kicking shuttlecocks

(2) Matchmaking for fashion-chasing newcomers, Blind date, sitting in a sedan chair, kowtowing three times, entering the bridal chamber, and lifting the red hijab are folk custom wedding performance rituals.

(3) Cooperate with the existing folk dragon and lion dance teams to establish the "Thousands of Acres and Ten Thousand Blessings" dragon and lion dance team.

(4) Timely invite domestic folk performances, unique skills, and acrobatics with distinctive local characteristics to perform, such as: Sichuan Opera Face Changing, Shandong Clay Sculpture, and Henan Shadow Play.

6. Folklore and stories:

Folklore and stories are an important part of folk culture and a treasure of wisdom. For thousands of years, the land of Sanjin has performed many beautiful and moving legends, legends, stories and humor. The project will collect, excavate and sort out these folk cultural treasures passed down from word to mouth. Such as:

Water hits the North Temple Garden, Ningguo's champion Zong Gao and Huiyun Temple

The story of Ningguo's princess Wu Jintan's long-haired run against the prodigy Zhou Yun

The story of the Japanese going down to the south of the Yangtze River without attacking Ningguo with a load of baskets

The origin of Bridge No. 38 The story of Yang Hu

The militia of Shikou Shikou, Dahe River, Ningguo County

Folk culture is rich in content and diverse in form. It is the crystallization of people’s wisdom in production and life practice for thousands of years. It is an important part of people’s production and life. Its mainstream is positive and healthy, but it is also vulgar and vulgar. Low-level content that corrupts social customs and is incompatible with the construction of a new rural area with "rural civility", such as dice rolling, Pai Gow pushing, fortune telling, etc. In event organization, it is important to eliminate the dross.

With the development of the times and the advancement of science and technology, many folk activities are facing being lost and eliminated. This project attempts to organically combine the above-mentioned folk activities in a museum-like form, so as to rescue, excavate, organize and display precious material and intangible folk cultural heritage, especially those with regional characteristics and characteristics of southern Anhui. The folk and folk culture with the cultural background of Huizhou are kept alive and passed down from generation to generation.

At the same time, folk activities must be innovative, keep pace with the times, and inject new content to make them more characteristic of the times and meet people's increasing appreciation needs

8. Farm special recipes and recipes:

With the improvement of the quality of life of urban and rural residents, authentic local dishes, original farm dishes, and unique Jianghu dishes are increasingly sought after and favored by people. At the same time, due to the rapid development of modern industry and the deterioration of the environment, table food safety has increasingly attracted people's attention. Therefore, farmhouse meals must be featured here to fully embody the consumption concept of "green, healthy, safe and secure".

We are currently planning the following farm recipes and recipes:

1. Recipes

Farmhouse Stir-fried Pork with Dried Bamboo Bamboo Shoots, Roasted Pork with Moso Bamboo Bamboo Shoots

Braised pork ribs with dried Tianmu bamboo shoots, roasted local chicken with chestnuts

Steamed wild bracken bacon hot pot with homemade cured meat from the mountains

Steamed bacon and Ningguo sausage with wild garlic

Fragrant spring stir-fry Egg hometown coriander fish head hot pot

Malantou cold with smelly dry cold with horse teeth

Ningguo fermented bean curd, chili sauce Ningguo braised food

Criander Shuiyang Three Treasures

Yipinxiang Hui Style Dried Tofu and Claypot Hui Style Lobster

Steamed local eggs with pressed pepper

Wild oak chestnut tofu with ground dregs skin

Braised in soy sauce Field snails and various game hotpots

Four-season seasonal side dishes and various wild vegetables

2. Recipe:

Sweet rice wine crispy rice soup

Tortilla Joe Wheat Baba

Qingming Baba Rice Cake

Roasted sesame seed cakes and roasted sweet potatoes

9. Implementation steps: (omitted)

10. Organizational form (omitted)

11. Cooperation Agreement: (omitted)

12. Articles of Association: (omitted)

13. Brand Building

Advertising slogan: Thousands of acres of fertile fields, rice flowers are fragrant, and the sound of blessings accompanies the pursuit of prosperity

1. Apply for registration of the 29-category corporate name trademark "Thousands of acres of fertile land".

2. Build a "Thousands of Acres, Ten Thousand Blessings" corporate website:

3. Set up large-scale outdoor advertisements in urban areas and relevant sections of Yihuang Highway.

4. Print exquisite brochures and record relevant film and television materials.

5. Invite Ningxia celebrities, calligraphers and painters to inscribe company names, poems, etc.

6. Hold folk custom photography exhibitions and organize rural folk collecting activities in due course.

7. Hire the China Folk Culture Association as an honorary consultant.

8. Apply to join the China Folk Culture Association.

9. Participate in relevant folk culture industry expos.

10. Apply for provincial folk culture industry demonstration base.

11. CIS design (omitted)

12. Corporate philosophy:

Team spirit: harmony, harmony, unity, and win-win

Business philosophy: quality, taste, green, health

Five-hearted service: enthusiasm, sincerity, carefulness, sincerity, patience

Corporate goal: to create "thousands of acres of blessings" A gold business card of Chengning Guo Farmhouse

13. Corporate logo: (omitted)

14. Economic and social benefits: (omitted)

15 , Development strategy: (omitted)

16. Risk assessment:

The project implementation site is close to the river, the terrain is relatively low, and the main building facilities are bamboo and wooden structures. It has the function of resisting floods. Once flooding occurs, property will face major dangers. In view of this, in order to avoid the impact of flooding, the following tasks must be done:

1. Select the highest point of the terrain for the building site, and build 1-meter high footing to ensure nothing goes wrong.

2. Do a good job in monitoring and prevention and safety duty during the flood season, formulate emergency plans for flood prevention, and respond promptly if danger occurs.

4. When conditions are ripe, build high dams along the river bank and build a riverside sightseeing corridor.

According to local villagers, after the East Bank Reservoir was built to store water, due to the reduction in water inflow from the Xijin River, the water in the Zhongjin River was discharged faster. In addition, the policy of returning farmland to forest implemented in recent years has initially achieved results. Upstream There is little water and soil erosion. In the past five or six years, there has been basically no flooding of the embankments during the flood season. There was extremely heavy rainfall, and shallow water overflowed into the poplar forest. The rain stopped and the water receded. No obvious traces of flooding were found after observation.

Therefore, based on the above analysis, as long as appropriate countermeasures are taken to nip the disaster in the bud, flood disasters can be completely prevented and resisted.

Seventeen. Conclusion:

At the beginning of the new year in 2006, the “Eleventh Five-Year Plan” kicked off the construction of new rural areas. “Production development, affluent life, rural customs” Civilization, neat village appearance, and democratic management” have become the basic contents of new rural construction. The Municipal Party Committee and the Municipal Government also proposed the strategy of "one main body and two wings" and "ecological establishment of the city", and vigorously promoted the use of natural resource advantages to develop eco-tourism as a measure for the construction of new rural areas.

This project is a systematic cultural industry project with sustainable development. It takes the construction of folk culture as the theme, uses ecological entertainment as the platform, and implements corporate management of the modern enterprise system, which is in line with the requirements of new rural construction. The main policy is to protect the ecological environment and contribute to local economic development.

Based on the above analysis, the implementation of this project will produce good social and economic benefits