bisitelee is a clothing brand, using BlSlTELEE as word mark. Word mark refers to a sign made up of Chinese characters and their pinyin letters or other characters and letters, which is used in goods or services. Characters, including Chinese characters, Chinese phonetic alphabet, Chinese minority languages and foreign languages. Word mark's writing style is eclectic, and it can be used in script, line, cursive script, official script, seal script, horizontal script, straight script, artistic style, printed style and variant. However, we must highlight the characteristics of word mark that are easy to recognize, remember and call, and strive to make consumers get what they want.