Changyu Enterprise gave two reasons for the decline in profits.

First of all, due to the sudden outbreak of the epidemic, China wine was forced to be unsalable during the Spring Festival peak season, and the epidemic spread throughout the year, resulting in the overall profit of the wine industry in a state of decline. According to the data of 14 listed companies in the third quarter, most of them suffered large losses, and only Zhang Yu was left in the wine industry with a profit of more than one million.

The statistics of the first three quarterly reports in p>22 are as follows: ST Weilong's net profit was-164 million yuan, down 83% compared with the same period last year; The net profit of Mogao shares was-6.84 million yuan, down 147% compared with the same period of last year; ST's net profit between China and Portugal was-37.5 million yuan, which was 2747.8% quieter than the same period last year. Except for the above-mentioned companies, the performance of other companies in the third quarter was also not optimistic.

Secondly, the decline of Changyu's profit is also closely related to trademark use fees. According to the Accounting Standards for Business Enterprises and related accounting systems, Changyu calculated the amount of RMB 218.65 million from the difference of trademark use fees after deducting the value-added tax into the profit and loss of 219, which resulted in the amount included in the profit and loss of 22 being zero. If this transaction is deducted from the net profit of 219, the year-on-year decline of net profit in 22 will be less than 5%.

according to the data released by china alcoholic drinks association, the total profit of 155 wine enterprises above designated size was 256 million yuan, down 51.85% compared with the same period last year. If we exclude Changyu's total profit of 44 million yuan in the first three quarters, it shows that the other 154 wine enterprises have shown overall losses.

Changyu solved a basic problem in China, that is, to provide low-priced wine with stable quality. You can drink Changyu with Sprite, and even make several sprite-blended wines with you. You won't be cheated when you buy it, and you can't be cheated when you pass the quality control. You can't buy dozens of pieces without losing money, which is no different from those enterprises in Australia and Chile that make soda wine with essence. As a result, some people say that this is a good result when they drink full of essence. This is because there is something wrong with their brains.

On the other hand, Changyu's wine is not good enough, but in most countries, wine is just a few euros, which is no different from beer. You don't waste it when you blow the bottle, and you don't see people from their own countries spray it. Changyu helped China people popularize wine, and the quality was in line with the price. You looked down on it because it was made in China? Even if he is a Japanese company, the best-selling wine item in the world, the marketing number can blow him to the sky.

Even so, I hope Changyu can continue to forge ahead and improve the quality. Many low-end wines really don't taste on the table. I hope he is getting better and better.