Immediately carry out rectification. Recently, the relevant departments reported such a penalty message, that is, the product warning label was unqualified, and IKEA was fined more than 470,000 yuan. Once such news reports appeared, they were successful, which aroused the extensive curiosity of countless netizens about the brand IKEA, and many of them wanted to ask us questions about the brand IKEA. The most frequently asked question is whether the IKEA brand deserves our trust. After this incident, did IKEA do a good job in response and rectification?

In the face of various questions raised by netizens, we need to fully understand the basic situation of IKEA brand first. Ikea is a world-renowned furniture and home furnishing retailer from Sweden, and the harmonious product series can be described as diverse in functions and styles. Sales mainly include about 65,438+00,000 products such as chair/sofa series, office supplies, bedroom series, kitchen series, lighting series, textiles, cookware series, housing storage series and children's products series. After the unqualified quality inspection result was punished, IKEA head office responded to such a thing. They said that they will strictly check every production detail of the company and strive to bring healthier and more assured products to consumers. In the face of this kind of response from a family, I think it is still perfunctory. The following is my opinion on the IKEA brand.

One: the product price is relatively high.

Compared with other products in the same industry, the price of products produced by IKEA is relatively high. And after this incident, many people will feel that as consumers, we paid a higher price, but got more dangerous products. Ikea's response this time is obviously to solve the company's reputation problem, and has not made more rectification to the company. So I think this response is more perfunctory.

Second, the corporate reputation has declined.

As a world-famous brand, IKEA should have strict inspection on every product it controls, and should not be found by the relevant departments of our country. After this incident, the corporate reputation of the whole brand of IKEA has changed obviously, and many people have lost confidence in this enterprise.