In the course of more than 300 years of trials and hardships, Tongrentang people of all generations have always adhered to the ancient motto "No matter how complicated the preparation is, we dare not save labor, and no matter how expensive the taste is, we must not save material resources" and established the "No one can see the harmony. Have the self-discipline awareness of "God knows". What is Tong Ren Tang’s business philosophy today? Below I will explain Tong Ren Tang’s business philosophy for everyone, and I hope it can help you.
Tongrentang’s business philosophy
Tongrentang’s traditional Chinese medicine culture is based on inheriting the essence of the traditional Chinese medicine culture of the motherland and integrating it into the palace pharmaceutical regulations. After more than 300 years of practice and innovation , the combination of traditional Chinese medicine and traditional Chinese medicine has formed a unique brand image, value orientation, quality culture, business philosophy and team building.
This statement includes the following key points:
Tongrentang is the inheritor of the traditional Chinese medicine culture of the motherland. The theory of traditional Chinese medicine is the essence of the traditional Chinese medicine culture of the motherland. It absorbs the essence of classical Chinese philosophy, Confucianism and Taoism, with special emphasis on the concepts of "unity of man and nature" and "differentiation of syndromes and treatment". Since its establishment, Tong Ren Tang has been producing and using traditional Chinese medicines under the guidance of traditional Chinese medicine theory, collecting and developing effective prescriptions, and constantly innovating and improving in practice. By the end of the Qing Dynasty, Tong Ren Tang had nearly 500 kinds of Chinese patent medicines recorded in writing, with medical guidance The model of medicine has been passed down to this day.
Enshrining imperial medicine makes Tong Ren Tang’s traditional Chinese medicine culture unique. During the period of enshrining imperial medicine, Tongrentang guaranteed the quality of medicines with his life and property, adopted the highest standard of palace pharmaceutical technology, and honed honest and trustworthy pharmaceutical ethics. The ancient saying of material resources has been further sublimated. It has formed the pharmaceutical characteristics of unique formula, superior material selection, exquisite craftsmanship and remarkable curative effect, and has been carried forward from generation to generation.
The value orientation of Tongrentang stems from the business purpose of "medicine can be used to maintain health and help others". What it embodies is the core of Confucianism - benevolence, virtue and kindness. Therefore, "Patients first, customers first" are always the highest realm pursued by Tong Ren Tang.
Tong Ren Tang’s quality culture is a comprehensive quality assurance system and modern pharmaceutical specifications with drug efficacy as the core. It is summarized as "safe and effective prescriptions; authentic and clean medicinal materials; scientific technology in accordance with the law; rational use of medicines based on evidence". It has formed a cultural concept that is highly responsible for drug quality, and has penetrated into pharmaceuticals, marketing management and all work.
Tongrentang’s business philosophy is “Integrity is the basis, medical ethics is the soul”. The specific embodiment is the patient-centered behavioral concept of "taking advantage of justice and benefiting from justice". What it forms is the ideology and integrity culture of "morality, sincerity and trustworthiness". Tong Ren Tang’s workforce is an important team that inherits and develops Tong Ren Tang’s culture and business. This is a team with dynamic and strong inheritance and creativity, which is the biggest driving force for Tong Ren Tang’s business to be passed down from generation to generation. ?Loyalty, selflessness and passion? Use Tongrentang's culture to attract people, use Tongrentang's energy to inspire people, use standardized standards to demand people, and use excellent business results to reward people? This standard for Tongrentang people is also embodied in the attitude towards work High standards, strict requirements, compassion, friendliness and high responsibility for patients.
The Tong Ren Tang brand is a concentrated expression of Tong Ren Tang’s traditional Chinese medicine culture, an intangible asset of Tong Ren Tang, and the carrier, platform and cornerstone of its business development. ?Taking Tong Ren Tang medicines with confidence? is the society’s highest evaluation of the Tong Ren Tang brand. It is the ultimate goal of Tong Ren Tang to help the world and maintain health, and it is the golden word in the mouth of patients.
Protecting Tong Ren Tang’s brand and intellectual property rights is the basis for developing Tong Ren Tang’s culture. Historically, Tong Ren Tang has relied on official anti-counterfeiting, family agreements, and special management models to develop to this day. Currently, protecting Tong Ren Tang’s intangible assets in accordance with the law is the key to inheriting Tong Ren Tang’s culture.
1. Traditional culture The values ??with "benevolence" as the core can be summarized as follows: An enterprise spirit: "To cultivate benevolence together, to help the world and maintain health". This is the essence of Tong Ren Tang’s corporate culture, which fully embodies the excellent traditional Chinese culture. Two ancient pharmaceutical sayings: "Although the preparation is complicated, we must not save labor, and although the taste is expensive, we must not reduce material resources." No one can see the harmony, but God knows the intentions.
Three-word enterprise mantra: four sentences of virtue, sincerity and trust. Pharmaceutical characteristics: ? Unique formula, superior material selection, exquisite craftsmanship, remarkable curative effect? ??And ? safe and effective prescriptions, authentic and clean medicinal materials, scientific technology in accordance with the law, and symptomatic and rational use of drugs?
2. Four concepts of kindness in innovative culture: treat the society well, employees well, investors well, and business partners well. Four operating principles and four development concepts:? Independent operation, each with its own focus, full sharing of resources, and common development? Seize the overall development of the brand, seize the comprehensive coordinated development, and seize talents. Promote development and seize culture to ensure development. Four employee standards and three cadre standards: Use Tong Ren Tang’s culture to attract people, use Tong Ren Tang’s energy to inspire people, use standardized management to demand people, and use excellent business results to reward people and loyalty. , selflessness, passion?.
Four advocates and four objections: advocate that I am honored when the church is prosperous, and I am ashamed of the church when the church is in ruins; objection is only about honor and not about crisis. We advocate cherishing the position and working with passion; we are opposed to only focusing on conditions and not on performance. We advocate full responsibility and full sharing of rights and interests; we oppose only being kind to ourselves and not dedicating ourselves to the enterprise. We advocate honesty as the basis and medical ethics as the soul; we oppose only focusing on immediate interests and not on growing the enterprise.
3. Comprehensive summary: A culture of integrity based on justice and benefit. A quality culture that puts quality first and quality and quantity first. A harmonious culture that puts people first and thrives in human industry.
Tong Ren Tang’s image concept
Successive generations of Tong Ren Tang attach great importance to promoting themselves and establishing the image of Tong Ren Tang. For example: taking advantage of the opportunity of the imperial examination to give away "safety medicine" for free, running a porridge factory in winter to administer medicine in summer, and holding a "firefighting water party", etc. Today's Tongrentang not only inherits the original fine traditions, but also gives it new content that conforms to the characteristics of the new era. At the turn of the century, Tongrentang mainly focused on the following aspects: First, use various media to enhance the overall image of Tongrentang Second, use the "Tong Ren Tang" newspaper as a carrier to conduct internal publicity to improve the cohesion and centripetal force of the enterprise; third, give full play to the cultural power of Tong Ren Tang, inspire and educate employees with the spirit of Tong Ren Tang, Stimulate the enthusiasm, initiative and creativity of employees; fourth, focus on the design of Tong Ren Tang's corporate identity system and establish a new image of Tong Ren Tang facing the 21st century; fifth, actively participate in social welfare undertakings, selflessly contribute a love to the society, and improve the enterprise sense of social responsibility.
Tong Ren Tang’s concept of quality
From ancient times to the present, there are roughly two reasons for the formation of Tong Ren Tang’s cultural quality concept: one is the self-discipline consciousness of Tong Ren Tang people. Tongrentang people of all generations have adhered to the medicinal ethics of honesty and dedication, and put forward the creed of "No one can see the harmony, but God knows the intention." The pharmaceutical process strictly follows the formula, selects authentic medicinal materials, and never cuts corners or shoddy quality. The other is the external pressure from Tongrentang. This external pressure is the pressure of the imperial power. Because it is medicine for the imperial palace, it must not be sloppy. A little carelessness may lead to death.
Throughout the generations, Tongrentang people have adhered to the four major pharmaceutical characteristics of "unique formula, superior material selection, exquisite craftsmanship, and remarkable curative effect" and have produced many proprietary Chinese medicines with remarkable curative effects. In 1989, the State Administration for Industry and Commerce awarded Tongrentang the title of "China's Well-known Trademark" for the first time in the country, making Tongrentang the only company in the country's traditional Chinese medicine industry to obtain the title of "China's Well-known Trademark" so far. Tongrentang not only has the "Top Ten Aces", but also formed a product series represented by the "Top Ten Famous Medicines", thus winning widespread praise and favor from people at home and abroad.