For novices with zero basic knowledge, it is more suitable to open the Douyin product display window first.

If you don’t have any supply and operation experience, it is recommended that you open a Douyin showcase first. After opening the Douyin showcase, you only need to upload products from other people's stores. Once the transaction is completed, you can get a certain commission. Opening a Douyin store requires certain operating experience. If you don't know how to operate it, it will be difficult for the store to make a profit.

To put it simply, Douyin stores are more suitable for those with certain resources and e-commerce experience. Douyin Showcase is more suitable for people who want to start a business in Douyin. The threshold for Douyin Showcase is simpler.

Showcase and store are two e-commerce tools launched by Douyin. After creators join Douyin, they can open Douyin showcases or Douyin stores through personal or corporate real-name authentication. Douyin Showcase and Douyin Store are two different traffic monetization models for Douyin. Therefore, their operation and profit models are also different.

Opening conditions

1. The certification threshold for Douyin stores is higher than that of Douyin windows. Douyin stores with complete information can purchase directly on Douyin without jumping. The threshold for Douyin Showcase is low. You only need to send ten videos and add real-name authentication to open it.

2. Douyin store needs to have a certain number of fans, which must be greater than or equal to 300,000. The information must be complete, and you must have third-party platforms such as Taobao, Tmall, and JD.com.

3. Taobao stores must be open for more than half a year, the store level must meet the standards, and the store rating must comply with Douyin e-commerce rules; Tmall stores must be open for more than half a year, and the store rating must meet Douyin e-commerce requirements; JD.com The store must be open for more than half a year, have a store rating of 3 stars or above, and have user reviews, logistics speed, and after-sales service meet specified requirements.

4. In addition to the number of followers on Douyin that is greater than or equal to 300,000, accounts with Xigua, Huoshan or Toutiao can also have 100,000 followers.

5. The entry conditions for Douyin Showcase are not as strict as those of small stores, and the threshold is lower. If you post enough 10 Douyin videos on Douyin and add real-name authentication, you can open a Douyin showcase. Merchants can share their purchased products on Douyin and add them to their own showcase to complete basic product sharing. Through the opening of the product display window, you can also apply for a video shopping cart and Douyin store.