Converse is a world first-line sports brand. 1908, Marquis Mills converse established a factory specializing in producing sports shoes in Massachusetts, USA, and named it after its own surname converse. You may not know that the earliest pair of basketball shoes in the world was produced in converse 19 17. After 100 years of development, converse's products have spread all over the world, and its classic canvas shoes are widely welcomed by people because of their light weight, durability and high cost performance.

Converse belongs to the older generation in the fashion world, so in the "younger generation", which brand can carry the banner and continue the glory of American sports personality? Then I have to mention SUPRA, which has been popular in the trend circle in recent years. SUPRA brand was founded by legendary skateboarder Chad Musca in Los Angeles in 2006. SUPRA's biggest feature is the perfect combination of relaxed street genes and fashion and luxury trends with skateboarding culture as the background. With the continuous development of the brand, SUPRA has successfully made a circle with luxurious materials and exaggerated design, and has become one of the favorites of celebrity coffee makers such as Justin Bieber, Slash, JAY-Z, Lil Wayne, lindsay lohan, heidi klum and Didi. In addition to the brand's own characteristics, SUPRA brand also invited many well-known musicians to design together, further increasing its coffee spot in the fashion circle.

Take VAIDER, a classic shoe of SUPRA brand, as an example. Since its birth in 2006, it has kept the high-top shoes and vulcanized soles that skateboarders love. Perfect package and special shock-proof system can better protect the wearer's feet. These advantages make it one of the best-selling products of this brand. SUPRA keeps pace with the times while retaining its product genes, constantly improving its comfort and fashion sense, and using a variety of colors and rich material effects, so that VAIDER has always maintained the position of "one brother" in the field of board shoes.

202 1, SUPRA was recognized by global fashion group F&; F acquisition, in the following two years, the category continued to expand, adding sweaters, jackets and cotton wool. Today's SUPRA can be said to be a high-end street lifestyle brand of all categories. SUPRA also actively embraces digital creativity. For example, we launched the BAYC joint cooperation series with the popular IP "Boring Ape" in the Meta-Universe, and also provided a fresher exclusive shopping experience for young and fashionable consumers in the Z era by limiting products and NFT digital series, fully tapping the enthusiasm of young people for pursuing fashion personality.

The appearance of SUPRA brand has given fashion stars a new choice to dress coolly besides classic brands like Converse. I hope SUPRA can open a shop in China as soon as possible and bring us its personalized products.