Decathlon entered China in 2003. It provides the support of chain sporting goods management and even the whole sports industry chain, and has a rich front of its own brand products, which are divided into 20 brands with different names according to different sports categories.
Extended data
Olivier Menard, Senior Vice President and Head of Digital Transformation of Decathlon China, said: "As a leading sports product retailer in the world, Decathlon is keenly aware of the impact of new technology development on the traditional retail model, and hopes to actively embrace technological innovation and promote the digital transformation of its business.
Decathlon actively tries technological innovations such as cloud computing, big data, Internet of Things and mobile computing. , and while continuously improving operational efficiency and reducing operating costs, continuously improve the user's consumption experience. From all over the world to China, Decathlon chose to apply Microsoft's advanced technology, hoping to combine Microsoft's superior technologies in the fields of cloud computing and artificial intelligence with Decathlon's actual business needs, and really promote the digital transformation of IT technology solutions and business models. "
People's Daily Online-Decathlon and China Local Science and Technology Team Practice Retail Digital Transformation.
Baidu encyclopedia-Decathlon