Porsche

Brand introduction:

Porsche (Porsche), a world-famous luxury car brand under the German Volkswagen, also translated as Porsche, and because of its The brand's English name is homophonic, and its nickname is "broken second-hand car". Headquartered in Stuttgart, Germany, it is one of the main representatives of European and American automobiles. It was founded in 1931. The founder, Ferdinand Porsche, was a famous designer renowned in the world of automobiles.

Porsche cars initially became famous for their distinctive features: frog-eye headlights, Beetle-like shape, rear-mounted engine and excellent performance. Then the emergence of the hallowed sports car Porsche 911. Directly conquer the world.

Officially entered the Chinese market in 2001. In China, the average age of Porsche owners is no more than 40 years old, and half of them are women. Exquisite and high-end are their pursuit of consumption. There is also a lot of money in the pocket.

Brand logo:

Porsche’s English car logo adopts the surname of Ferdinand Porsche, the founder of the German Porsche company.

The graphic logo adopts the shield-shaped emblem of the city of Stuttgart, where the company is located.

The word "PORSCHE" is at the top of the trademark, indicating that the trademark is owned by Porsche Design. The word "STUTTGART" in the trademark is in Germany. Above the trademark, it indicates that the company is headquartered in Stuttgart; in the middle of the trademark is a horse, indicating that Stuttgart is rich in a kind of precious stallion; in the upper left and lower right of the trademark are the patterns of antlers, indicating that Stuttgart was once a good place for hunting; the trademark The yellow stripes on the upper right and lower left represent the color of mature wheat.

It means a good harvest, the black in the trademark represents fertile land, and the red in the trademark symbolizes people’s wisdom and love for nature.

The result is a pastoral landscape painting that is exquisite, profound, delicate and beautiful, showing the glorious past of Porsche and foreshadowing the bright future of Porsche and the excellence of Porsche sports cars.

The story that Porsche and Volkswagen have to tell:

Founder Ferdinand Porsche, a legendary figure in the history of automobiles, once worked with Hitler. Of course, he did not build sports cars for Hitler, but for the German army. Tank! He is also the founder of Volkswagen, and designed the Beetle, a popular model for Volkswagen.

Later, Volkswagen and Porsche embarked on different development paths. In 2002, the Porsche star model Cayenne became a global hit. This made Porsche a little confused. In 2005, Porsche started to acquire Volkswagen and almost succeeded. However, in 2008, the subprime mortgage crisis almost caused Porsche to die on the spot. In 2009, Volkswagen counterattacked and merged with Porsche. Porsche became a subsidiary of Volkswagen. brand, and Porsche became the largest shareholder of Volkswagen.

The heads of the two major car brands at that time were cousins. The story of the cousin trying to acquire the cousin ended up being counter-taken by the cousin. . And this cousin was first kicked out of Porsche by his uncle, and then joined Audi and became the CEO of Volkswagen with his talent and hard work. It’s simply the car version of The Revenge of the Prince. Wonderful! "

The relationship between Volkswagen and Porsche is more like the family history of Porsche. They are born from the same roots, so there is no need to rush into each other. Now that Porsche and Volkswagen merge into one, it can be regarded as the best ending to this story.

Porsche’s success in China is due to its ability to seize the spotlight of SU in the automotive industry. The global sales of the Porsche Cayenne model have made this company that was on the verge of bankruptcy. The company came back from the dead with just one model and created a car sales myth.

It was originally a pure sports car brand, but it went against the decision of its ancestors and built an SUV! The stylish and aristocratic Porsche SU has caught up with the Chinese people. The income has soared, and the Cayennes on the streets have given Porsche an unshakable position in the Chinese market.

Porsche has been developing in China to this day. Because it sells cars like selling assembled computers, Chinese people jokingly say that Porsche buys parts and gives them away.

Let’s use it to see how much a Porsche car costs: (The price is a guide price, does not include other costs such as markups and customization, and only includes domestic direct-sale models.