JD merchants can apply to open a new brand through the store, submit information online and return the corresponding qualification documents offline. After receiving your application, the reviewers will complete the brand review within 7 working days. Please pay attention to the brand review status on the brand management page.

Application Instructions:

1. All electronic versions of qualifications must be stamped with the official color company seal (i.e. stamp the paper version, scan or take photos and upload), the text content is clear and legible, and support jpg, gif and png pictures, the size does not exceed 4M;

2. Brand information includes brand name, brand Chinese name, brand English name; when the brand name has both Chinese and English names, the input format is "Chinese brand" Name (English brand name)", otherwise just enter the brand name directly;

3. The submitted brand needs at least one electronic version of the qualification document;

4. Brand qualification review Products under this brand can only be released after passing and completing the business authorization;

Application process instructions

1. Log in to the merchant backend and click "My Store------ "Brand Management", you can view the brands that this store can operate.

You can view brand-related information, and brands with a status of "Authorized" can publish products.

2. Apply to open a brand

Click "Apply for a new brand" to enter the brand query page, enter the brand to be applied for, and confirm whether the brand already exists in JD.com's brand library . Existing brands can directly submit their qualifications and wait for review and authorization; brands that do not exist need to enter relevant brand information and qualifications and wait for review. After passing the review, the corresponding brand will be created in the JD brand library.

3. Fill in the brand information and upload electronic qualification documents

Brand name format: Chinese name (English name), when there is no Chinese/English name, brand name/Chinese name/ The English name can be filled in with only one name;

Brand LOGO format requirements: The brand logo needs to be consistent with the trademark graphic information. The size of 400×200 only supports jpg, gif and png images. The size does not exceed More than 200K;

Brand usage period: You can choose the brand authorization period, choose "permanent" for your own brand or permanently authorized brand;

Qualification requirements: Please fill in the trademark registration corresponding to the brand Certificate/commodity registration application form, authorization letter, category qualification and other information, at least one must be filled in. When there are other qualifications that need to be filled in, click "Add other qualifications" to add them; the electronic version must be stamped with the official color corporate seal (i.e. paper Quality version stamped, scan or take photos and upload), the text content is clear and legible, supports jpg, gif and png images, the size does not exceed 4M;

Send back the brand paper qualification: after the brand authorization is passed, please Send back the paper document of brand qualification (stamped with the official seal of the company); Address: 1st Floor, Building A, Beichen Century Center, No. 8 Beichen West Road, Chaoyang District, Beijing; Recipient: JD.com’s investment personnel corresponding to your store; Postal code: 100080

After successful submission, you can check the brand review status in the "Brand List"

4. After receiving your brand application, JD staff will complete the qualification review within 7 working days. For brand authorization work, you can log in to the merchant backend and enter the brand list page to check the progress.