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What is the review and approval of trademark registration?

It is very easy to submit an application for trademark registration itself, just like registering for the college entrance examination. It is not difficult, but whether it can pass the review and approval of trademark registration is the key. Only by passing the review and approval of trademark registration Only after approval, the trademark will become a registered trademark, can be marked, and will be protected by the national trademark law. So, what should we pay attention to when reviewing and approving trademark registrations?

Chapter 3 of the Trademark Law is about the review and approval of trademark registrations. There are 11 articles in one chapter. These provisions govern the review and approval of trademarks. There are specific requirements for review and approval, of which the following are worth noting:

1. Time stipulations. This is very important. In the past, it took several years to apply for a trademark. 3. , 4 years are available, and now the new Trademark Law has made some provisions on time. Article 28 stipulates: For a trademark applied for registration, the Trademark Office shall complete the review within nine months from the date of receipt of the trademark registration application documents. If it complies with the relevant provisions of this Law, a preliminary review and announcement shall be made. In other words, the current review requirement is 9 months, and with the addition of Article 33, the 3-month announcement should mean that the trademark registration certificate should be obtained in a little more than a year.

2. If the content of the trademark registration application needs to be explained or revised, it will not affect the Trademark Office’s review decision. This is stipulated in Article 29;

3. The trademark is registered first. principle, for two identical trademarks, the one registered first can obtain the trademark rights, and the later one cannot obtain the trademark rights. When searching for trademarks, special attention should be paid to searching for similar trademarks. Article 31 stipulates: two Or if two or more trademark registration applicants apply for registration of the same or similar trademark on the same or similar goods, the trademark that was applied for first will be preliminarily reviewed and announced; if the application is made on the same day, the trademark used in the application will be preliminarily reviewed and announced. If the trademark is the original one, the application of other people will be rejected and the application will not be announced.

As a trademark professional, it is very important to understand the review and approval of trademark registration. Otherwise, if the trademark you submit is not approved, it will be wasted money. Only by mastering this rule can you register it when the time comes. Trademarks are only registered successfully. This also reflects the level of the trademark company. Trademark registration