1. To distinguish the source of goods or services. Enterprises can distinguish their own products from those of others through registered trademarks to facilitate consumers' selection and purchase in the market. After consumers are familiar with the registered trademark, they can use the trademark to know which company produces the product. The brand's products are of good quality, and consumers will continue to buy them, otherwise they will choose other brands;

2. A registered trademark can prevent or hinder others from registering another identical or similar product in your dedicated category of goods or services. The possibility of registering similar trademarks to prevent consumers from misunderstanding or confusing the trademark;

3. The intangible property of the enterprise. As the industrial property of an enterprise, a trademark, like other properties, is the enterprise's wealth. This is especially true for trademarks with a certain degree of popularity, and even huge wealth. Therefore, trademarks, as necessary image features and intangible assets for modern enterprises, are increasingly valued by enterprises. The reason why some companies secretly register certain well-known brands as trademarks is undoubtedly because of the "fame" of these brands, and they hope to use the fame of these trademarks to bring them profits; in the end, the famous ones may be sold beyond imagination. price;

4. Registered trademarks are also a powerful tool for market competition. Products with good quality will continuously expand the visibility of their trademarks, and trademarks with high visibility and good reputation will enhance the market competitiveness of the products. Products can easily be sold in large shopping malls or supermarkets; they can win the trust of consumers;

5. Registered trademarks give you the right to take legal action against counterfeit and unscrupulous traders. The exclusive right to register trademarks is to protect them in accordance with regulations. If you have legitimate rights and interests, you can use legal weapons to protect your rights once you find counterfeit goods;

6. Registered trademarks can legally add the sign of "note" or "registered trademark" next to it. The trademark registrant enjoys the exclusive right to use the trademark and is protected by law nationwide. No one else can use it without authorization. A trademark registration certificate is the best proof that you have exclusive rights to your trademark.

I hope the above answers will be helpful to everyone~~~