The box office of "Nezha: The Devil Boy Comes to the World" has been rising since its release, and it has been deeply loved by the public. As of the day before yesterday (September 2), the box office had reached 4.73 billion yuan. Behind this, its producer, Enlight Media, applied for nearly 2,000 trademark registrations in less than a month. The content of the trademarks is basically related to the movie "Nezha", which only attracted public attention. In fact, patent rights are gradually being valued. This move is quite important today.

According to Article 4, Paragraph 1 of my country’s Trademark Law: “Natural persons, legal persons or other organizations need to obtain trademark exclusive rights for their goods or services during production and business activities. If there is no right, they should apply for trademark registration to the Trademark Office. "According to this provision, natural persons, legal persons or other organizations should apply for registered trademarks for the needs of production and business activities. In other words, after applying, it depends on the specific use of the trademark. As for the quantity issue, it is not a problem for the time being.

In fact, some professionals have analyzed that this behavior of Enlight Media is understandable. After all, it needs to seek development in the future, and registering first is also to ensure normal development in the future.

In fact, before the Sino-US trade war, Huawei also registered a large number of "Mythical Beast" series of trademarks at one time for future development. Going forward, Alibaba Group also purchased them at the beginning of its establishment. A large number of related copyrights, such as Alimama, Alibaba, etc. This kind of behavior is essential in the growth of the company. The main reason is that any recognizable symbol can bring some relatively large commercial benefits.

In fact, it is worth noting that after a trademark is registered, it takes one and a half years to obtain the trademark. Even if a company registers a defensive trademark, if it does not use the trademark within three years, it will face the trademark being revoked. risk. The relevant national systems are relatively complete.