Because the number of people applying for trademarks has greatly increased, the number of trademark registration applications has already exceeded10 million, and many enterprises, institutions and individual industrial and commercial households have a large number of idle trademarks, so the trade of trademark transfer has gradually become active. For everyone's economic interests, there is a game between ideal and reality in buying and selling, which promotes the smooth success of buying and selling transactions and makes everyone less detours and less losses. The following are some points for attention in the process of trademark trading summarized by Bajie Bian Xiao.

1, from the relationship between supply and demand, supply exceeds demand.

At present, the promotion of trademark trading is basically carried out through agency companies and some trading websites, but the asymmetry of information has also caused buyers and sellers to miss each other. Generally speaking, sellers have more restrictions on trademarks waiting for trading than buyers, so how to find buyers is particularly important in trademark trading. There are two reasons: first, the cost of direct registration is lower than the cost of purchasing trademarks, and second, the information is asymmetric, so many buyers can't find their favorite trademarks in time, which leads to missed opportunities.

As far as the trademark value is concerned, the seller needs a rational evaluation.

Both buyers and sellers are troubled by unrealistic ideals, and some of them can't even make a deal. Specifically, they can be described in two words: ignorance and conceit. Many sellers always call the price unrealistically, and they always don't take the price seriously or care about it. They failed to evaluate the value of their trademarks rationally. Some people just attribute trademarks to names and ignore the value of trademarks. This value is more generated in the perennial operation and promotion of enterprises and is closely related to the reputation of an enterprise. Otherwise the trademark is as worthless as a piece of waste paper.

3. From the perspective of the stability of trademark law, trademark buyers and sellers need to communicate.

If a trademark is not used for a long time, it will be registered by them. For a trademark that has ceased to be used for three consecutive years, the Trademark Office may order it to correct or revoke its registered trademark within a time limit. Therefore, in trademark transactions, buyers and sellers must have common sense, be normal, talk well, and not break through each other's marginal tolerance. Otherwise, not only the transaction is difficult to reach, but also the other party will start the revocation procedure to make the trademark lose its rights. In the cancellation procedure, the seller will also spend money.

4. There are hidden dangers in the trading procedure.

What are the risks in the process of trademark trading? When changing the owner of a trademark, the usual practice is for both parties to sign or seal the trademark notarization, and then go through the transfer formalities at the Trademark Office. There are many security risks, for example, two buyers or sellers of a trademark cancel the transfer halfway, and even the buyers don't pay. Therefore, trademark trading should be cautious, buyers and sellers should be honest and trustworthy, strengthen personal risk awareness, make rational evaluation, and have a good talk, so as to finally achieve satisfactory results for both parties.

Did you learn a lot after reading the above knowledge summarized by Bajie Bian Xiao? Because every idle trademark can be traded, there are many precautions in this process, so everyone needs to be impressed when trading trademarks.

The trademark transfer of Bajie's 25 categories of clothing, shoes and hats is hot. Recommended trademark name: Yingting Yingting trademark registration number: 19522594 Yingting trademark scope of use: shoes (clothes on feet), hats, socks, gloves (clothing), scarves, belts (for clothing), wedding dresses, trousers, clothing, finished clothes, clothing, clothing.