Trademark is a very important symbol of an enterprise. People can judge which company a product belongs to by trademark. However, the trademarks of many well-known companies have been copied by other companies, which makes it difficult to distinguish which products belong to which products, or accidentally become fakes by taking advantage of small differences in characteristics. For example, a company takes a big walnut as a trademark, and many consumers will think it is six walnuts if they don't pay attention. Of course, this situation is illegal and infringes on the trademark rights of others. People have noticed that Haidilao not only registered Haidilao as its own trademark, but also registered Haidilao as its own trademark. So why did Haidilao do this?

First, Haidilao did this to prevent his trademark from being taken to the cottage by other companies.

Because many companies copied other people's trademarks, although these companies were punished in the end, they also brought a lot of trouble to the copied consumers and enterprises. In order to put an end to this phenomenon, many enterprises register names similar to their own trademarks as their own trademarks, such as Haidilao, and register Haidilao, which is very similar to Haidilao, as their own trademarks.

Second, is it really useful for Haidilao to do so?

Under normal circumstances, some enterprises will copy other people's trademarks, mostly by registering a particularly similar name as a trademark to confuse consumers. Therefore, Haidilao has largely avoided letting others go to the cottage through such measures.

Third, what kind of punishment will be imposed for infringing others' trademark rights?

If the trademark right of others is infringed, he will not only stop using the trademark immediately, but also be sentenced to bear certain economic compensation.

Why did Haidilao apply for multiple trademarks? what do you think? Please leave a message in the comments section.