At present, in addition to the increasing number of enterprises and individuals applying for trademarks overseas, the number of foreigners applying for trademarks in China is also increasing. When applying for a trademark in China, foreign enterprises and individuals need to provide relevant trademark drawings, passport identification, business qualifications, etc. The application and transfer procedures are not complicated, and the convenient application and transfer procedures make foreign enterprises and individuals compete to apply for and transfer trademarks to settle in Tmall.
Merchants who have settled in Tmall know that if Tmall wants to settle in non-standardized industries such as clothing and footwear, the newly applied TM trademark must be registered for half a year. Other kinds of goods, such as outdoor products, only register the R trademark. Under this regulation, the purchase of trademarks has also become the choice of foreign enterprises and individuals.
Seeing that Tmall's products are getting richer and richer, the competition is becoming more and more fierce. Not only domestic enterprises participate in the competition, but also foreign companies compete to join. In order to occupy a place in the fierce competition, besides working hard on commodities, packaging is becoming more and more important. Tmall store pages also need packaging, product description packaging and brand packaging. How to make trademark packaging more attractive, businesses have also made great efforts. Nowadays, in order to promote their own brands, foreign businesses also spend a lot of money on promotion.
Applying for trademarks and transferring trademarks are increasingly favored by foreign enterprises and individuals, and Bajie has also received many such foreign customers. Tmall's platform has become a battleground for all businesses, and even foreign business operators have settled in Tmall by applying for trademark transfer. The future Tmall platform will be even more popular.