The significance of registered trademarks to business operators:
(1) It makes it easier for consumers to recognize the brand for shopping and lays the foundation for creating a famous brand.
(2) The trademark registration certificate is the certificate that the goods are allowed to enter the shopping mall for sale.
(3) Increase product visibility and establish brand image.
(4) The trademark registrant has the exclusive right to use the trademark and is protected by law. Others dare not copy it, otherwise they can sue them for infringement and obtain financial compensation. On the contrary, if you are preempted by others to register, you will definitely lose the market that you have carefully planned and painstakingly managed.
(5) Prepare to apply for a well-known trademark.
(6) Help open the international market.
(7) A trademark is an intangible asset, its price can be assessed, and its value can be realized through transfer, license or pledge.
(8) Enhance customers’ information about products or services.
1. my country’s Trademark Law stipulates that a trademark approved and registered by the Trademark Office is a registered trademark, and the trademark registrant enjoys the exclusive right to use the trademark and is protected by law. Therefore, unregistered trademarks are always in a state of no rights protection and may be prohibited from use at any time due to the approved registration of the same or similar trademark by others. Therefore, if business operators want to use a certain trademark stably and securely, it is best to register it.
2. The significance of registered trademarks to consumers:
Since trademark registration requires certain legal procedures and is stable, producers and operators pay more attention to product quality, and The owner of a registered trademark can be verified by querying the information. Therefore, the rights and interests of consumers purchasing registered trademark goods are slightly greater. The main way to identify whether a trademark has been registered is to see whether there is a registration mark next to the trademark.
3. The benefits of registering a trademark for an enterprise:
1. Registering a trademark is the prerequisite for obtaining the exclusive right to use a trademark, and only then can a registered trademark be protected by law.
2. Trademarks are the intangible assets of enterprises and the basis for consumers to choose products or services. Good companies not only need good products and services, but also need good trademarks. Whether it is Coca-Cola in the United States or Haier in China, they are protected by law because they have registered trademarks. Even if Coca-Cola and Haier lose all their properties overnight, they can still rebuild quickly because of the huge intangible assets formed by their trademarks. The value of trademarks has far exceeded the value of their tangible assets.
Legal Basis
"Trademark Law of the People's Republic of China"
Article 3 A trademark approved and registered by the Trademark Office is a registered trademark, including goods Trademarks, service marks, collective marks, and certification marks; trademark registrants enjoy exclusive rights to trademarks and are protected by law.
The term "collective trademark" as mentioned in this Law refers to a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user's membership in the organization.
The term "certification trademark" as used in this Law means that it is controlled by an organization with the ability to supervise certain goods or services and is used by units or individuals other than the organization to certify the goods or services. The origin, raw materials, manufacturing methods, quality or other signs of specific quality of the goods or services.
Special matters concerning the registration and management of collective trademarks and certification marks shall be stipulated by the industrial and commercial administration department of the State Council.