1. Differences in door signs: The door signs of Apple authorized stores only have the name of the dealer's company, the small Apple logo, and the sign of the authorized dealer, while the door signs of Apple's direct-operated stores usually simply hang a large APPLE, APPLE STORE.

2. Differences in city selection: Apple direct-operated stores can only be found in Beijing, Shanghai, Guangzhou, Shenzhen and provincial capital cities. Other cities generally have Apple authorized stores. There are currently 41 Apple direct-operated stores in China, spread across 20 cities across the country. Apple users in other cities enjoy after-sales services through Apple authorized service centers.

：

Apple Inc. is an American high-tech company. It was founded by Steve Jobs, Steve Wozniak, Ron Wayne and others on April 1, 1976, and named Apple Computer Inc. It was renamed Apple on January 9, 2007 and is headquartered in Cupertino, California.

Reference: Apple_Baidu Encyclopedia