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The development course of Meijiajing
Memorabilia of Megatron's birth in 1960s. At the end of 1980s, the Megatron brand production line was unprecedented, and it was known as "the first brand of cosmetics in China". In the early 1990s, with the help of the upsurge of Sino-foreign joint ventures, shanghai jahwa established Mei Lu Johnson & Johnson Co., Ltd. as a joint venture with American Johnson & Johnson Company under the instruction of the government to attract investment.

However, due to poor management after the joint venture, the market reputation of Mei Lu and Meijiajing, once two famous brands, declined year by year. 1994, shanghai jahwa invested heavily to buy back Mei Lu and Meijiajing. Through unremitting efforts, in 2004, the national sales of cosmetics in shanghai jahwa was 2.2 billion yuan, second only to international giants Procter & Gamble and L 'Oreal, among which high-end brands accounted for one-sixth of the total sales of cosmetics for the first time. After the Spring Festival in 2005, shanghai jahwa joined hands with Sephora, a global luxury retail giant, to open a "Sephora-Jahwa" high-end cosmetics store in Shanghai. This indicates that the "China concept" of local enterprises in China has stood at the forefront of the world cosmetics market ... shanghai jahwa has always been a pillar enterprise in the daily chemical industry in China, mainly engaged in the development, production and sales of cosmetics, personal protective products, household protective products and cleaning products. Since the reform and opening-up, with the full opening of the daily chemical industry to foreign capital, shanghai jahwa has adhered to the differentiated management strategy, and in the fully competitive daily chemical market, it has created many well-known China brands such as Liushen, Meijiajing, Qingfei, herborist, Jiaan, Shu Xin, Cai Ke, Lingcai, Yuze, Hengyan, Gaofu and Qixian, which have taken the lead in several key market segments and become national enterprises and brands in the daily chemical industry.