Trademark, which is different from ancient imprints. As a modern symbol, trademark carries the intangible assets of the enterprise and is the medium for the enterprise to transmit comprehensive information. As the most important part of a company's CIS strategy, trademark is the most widely used, most frequent, and most critical element in the process of corporate image transmission. The company's strong overall strength, perfect management mechanism, high-quality products and services are all embodied in the logo. Through constant stimulation and repeated portrayal, it remains deeply in the hearts of the audience.
Trademark is a legal term that is used by producers and operators on the goods or services they produce, manufacture, process, select or distribute in order to distinguish the source of goods or services and have distinctive features. Generally composed of text, graphics or a combination thereof. Trademarks approved and registered by the state are "registered trademarks" and are protected by law. The trademark registrant enjoys the exclusive right to use the trademark.
Trademark design fixes specific things, events, scenes and abstract spirits, ideas, and directions through special graphics, so that when people see the trademark, they will naturally associate it, thus having an impact on the enterprise. Agree. Trademarks are closely related to the operation of enterprises. Trademarks are an indispensable element in daily business activities, advertising, cultural construction, and external exchanges. As enterprises grow, their value continues to grow. Someone once asserted: Even a torch All the assets of Coca-Cola are burned down, and Coca-Cola can get back on its feet with its trademark. Therefore, enterprises with a long-term vision attach great importance to trademarks and understand the role of logos. In the early stages of enterprise establishment, a good logo design is undoubtedly an important carrier for the accumulation of intangible assets in the future. If it does not objectively reflect the corporate spirit and industry characteristics, and has a scientific and beautiful shape logo, when the enterprise develops and makes changes and adjustments, it will cause unnecessary waste and losses to the enterprise. After the Bank of China changed its logo, only the outdoor media that were removed and replaced nationwide caused a loss of 20 million yuan.
In the commercial field, trademarks include words, graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements, which can be applied for registration as trademarks. The logo of a trademark should also have distinctive features and be easy to identify, so that consumers can distinguish the products or services marked by the trademark from similar products or services marked by other trademarks.
Answer from the official website of the World Intellectual Property Organization (WIPO): A trademark is a distinctive sign that identifies a product or service as being produced or provided by a specific individual or enterprise. The origins of trademarks date back to ancient times, when craftsmen imprinted their signatures or "marks" on their works of art or utilitarian products. Over the years, these marks evolved into today's trademark registration and protection system. This system helps consumers identify and purchase a product or service because the nature and quality of the product or service indicated by the unique trademark on the product or service meet their needs.
According to the Trademark Law of the People's Republic of China (2001 Amendment), visible signs (including text, graphics, letters, numbers, three-dimensional logos and color combinations, and combinations of the foregoing).
Marking of the trademark in use
When marking the trademark, R/TM should be added in the upper right corner: R in the circle is the mark of "registered trademark", which means that The trademark has been applied for registration with the National Trademark Office and has been reviewed and approved by the Trademark Office, becoming a registered trademark. The R in the circle is the first letter of English register.
Registered trademarks have the characteristics of exclusivity, exclusivity, and uniqueness. They are exclusively owned by the owner of the registered trademark and are protected by law. No enterprise or individual may use it without the permission or authorization of the owner of the registered trademark. , otherwise you will bear infringement liability.
The use of TM means the trademark symbol (companies using TM usually mean that the text, graphics or symbols are used as trademarks), that is, the text, graphics or symbols marked with TM are trademarks, but they have not necessarily been registered. . TM is the abbreviation of English trademark. (It should be noted that words, words, and symbols that have become registered trademarks cannot be used as registered trademarks using the circle R symbol if the font version is different from the font used for registration in actual use)