Hello, you can refer to this example.

Food Trading Company Business Plan

1. Company Profile

Establish XXX Food Trading Co., Ltd. with a registered industrial and commercial capital of 500,000 yuan. Business scope: wholesale and retail, packaged food, beverages, canned food, non-staple food seasonings, health food, daily necessities, cultural and educational supplies, mainly engaged in food trading activities. Mainly agents and distributes products of food production companies. Mainly sold to various large supermarkets, supermarket chains, wholesale to similar trading companies and distribution markets. The company has a website to communicate with customers.

2. Market Assessment a) To enter the market for sales, you must first have a first-line brand in the industry. There are two main points: (1) Enter the market and use branded products to drive other products.

(2) Consumers need famous brand products. But the profit of Pinpi products is not huge. Around 5-10. For example: Daliyuan Food Co., Ltd., Pepsi-Cola series products; Wahaha, etc.

b) Agent for second-tier brands, first of all, excellent quality, and at the same time, be able to compete for market share with first-tier brand products in terms of price, and have enough profits, around 30. Example: Beef jerky series products of Chengdu Niulanghan Food Co., Ltd.

c) Act as an agent to distribute local products. Take advantage of the psychology of consumers in this city. A slightly familiar old brand with an established customer base. The profit is around 20. Example: Shaoguan Hongtai Food Co., Ltd.’s pasta series products.

d) Sell mature products sold by other trading companies. Example: Yashili; Jinwei series products.

e) Develop blank spots in the market. Use the company's registered trademark. Yinghe brand series of kneeling vegetables. Examples: Enoki mushrooms, fresh fallen mushrooms, small bamboo shoots, etc. Chengdu Shuwangyutou Food Co., Ltd. (This company has the standards for producing export products) It produces according to the production and processing standards of the State Bureau of Technical Supervision (to distinguish it from products produced by other companies using corporate standards. In the random inspections of product quality by various law enforcement agencies, the ingredients are not up to standard) to ensure that the products quality. Ensure the food safety of consumers;

In summary. The company I founded should enter the market steadily in terms of product structure.

3. Marketing plan

1. Use the company’s products as brand products to promote other products in the form of a supermarket. Promote suitable products for all types of supermarkets (hypermarkets and chain convenience supermarkets should segment products based on product distribution and specific consumer groups). According to classification and plan, products focusing on consumer convenience (in residential areas), non-staple food seasonings, and canned vegetables are promoted to 228 convenience stores of Jinggong Supermarket Co., Ltd., while 55 stores of Wumart Convenience Supermarket are based on the original Wanwan convenience store. Jiali Supermarket and food stores in various districts are mainly supermarkets that purchase products that are consumed by residents nearby, plus products that are consumed by people with mobile purchasing power. Example: Add some rest food.

2. Mingle, Yongan Nancheng Supermarket, etc. sell all products.

3. When the products sold enter the supermarket, their marketing does not end. Promotion is carried out based on single products in the series. Single-product promotions are used to drive sales of series products, and salespeople are arranged to patrol the store to replenish goods in a timely manner and ensure delivery to the store within 24 hours after the supermarket order is placed.

4. Reconcile accounts on time. Establish corresponding relationships with various departments in the supermarket to collect loan requests in a timely and scheduled manner.

5. Timely solve various problems that consumers complain about due to quality and other issues, communicate with manufacturers in a timely manner, and provide all after-sales services. Complete the contract with the manufacturer. Encourage them to give greater support and strength in marketing.

6. Distribute the products you sell to the same trading companies, and let them conduct marketing for those companies that have invested in the company.

7. Do a good job in the operation of products in the circulation field, that is, the wholesale market.

8. Establish an online reconciliation platform. Conduct online business transactions with qualified supermarkets and business tenants.

9. Use financial software for marketing management

4. Corporate organizational structure

As a legal person, it occupies 90% of the company's shares, and another shareholder occupies 10%. The company has formulated job responsibilities, signed three-year labor contracts with employees, and participated in social pension insurance. The company has a complete organizational structure.

5. Fixed assets. It has its own Wuling brand bread, a Dafa van, two fax machines, three computers, two printers, two landline phones, and complete desk equipment.

6. Liquidity

For example: it is about 150,000 yuan per month, which can be balanced between self-owned funds and manufacturer loan support. The estimated sales in the first year are about 1.8 million yuan, due to supermarket entrance fees, promotions, and bar codes. Maintenance fees and other expenses, marketing expenses in the first year are 138,000 yuan (part of which is borne by the product manufacturer)

Salary: 100,000 yuan, office: 20,000 yuan; warehouse: 25,000 yuan; other expenses: 72,000 yuan (logistics fee, (consumption, loss, etc.) gross profit is 360,000 yuan; as the new office enterprise enters the market in the first year, maintaining peace is to win, and the sales expenses are planned to decrease by 50% in the second year. /p>

I hope my answer is helpful to you.