First, the trademark should be simple and clear
Digital trademarks are a common kind of trademarks, such as 555 cigarettes, 999 Weitai, 55 Shengong Yuanqi bags, etc. Single-character trademarks, such as Jiangpai soap, Tiger brand tiger balm, etc. Hyphenated trademarks such as big brand bubble gum. World famous brands such as Nikon, Coca-Cola and Kodak are easy to remember and leave a deep impression on people.
second, the identifiability of trademarks is very important
when designing trademarks, enterprises always think of well-known symbols such as the sun, moon, stars, landscapes, places of interest, celebrities, animals and plants. Products can be rendered with scenic spots, dynamic images can be expressed with animals, and popularity can be expanded with celebrities.
3. Trademark design must be unique
As the symbol of products and the face of enterprises, trademarks must be unique. While emphasizing trademark identification, we should also emphasize uniqueness and distinctiveness. Trademark design should be unique in conception, break through convention and be different from others.
IV. Designing trademarks with the help of "fashion"
Sailing for the trademarks of enterprises (or products) with the help of "fashion" ships, there are many successful examples in marketing practice. For example, the fictional cross talk program of Cosmos brand cigarettes at CCTV's Spring Festival Gala has a great influence. A cigarette factory took the opportunity to register the newly developed cigarettes as Cosmos brand and put them on the market, which was successful.
five, trademark design should avoid the same and similar
if the trademark design can give consideration to "word-making" and "meaning", the effect will be better, and it will receive the double wonderful effect of strengthening uniqueness and distinctiveness and giving the trademark positive imagination. Such as Shengxifu, Tongshenghe and IBM. Another example is to remove the letter N from the word Sonny and turn it into SONY, which is a typical new name with sound and no intention.
VI. Internationalization should be considered in trademark design
Trademark design should generally conform to the consumer psychology and habits of the target market, and to the local social and cultural conditions, religions, preferences and taboos. For example, Southeast Asia doesn't like green; Western countries don't like 13; Japanese people don't like 4; Chinese people like Grade 8.
trademark design should consider extensibility
trademark design should have a strategic vision and consider the long-term development of enterprises, which should be a far-sighted system engineering. Such as Changhong and Haier, it is considered that it should adapt to a broader business scope and play the role of a general trademark in the future. Trademark design should comply with government regulations
The provisions of China's Trademark Law, and trademarks should not use the following words and graphics:
(1) They are identical with or similar to the national names, national flags, national emblems, military flags, medals, Red Cross and Red Crescent signs and names of various countries.
(2) It is similar to the flags, emblems and names of international intergovernmental organizations.
(3) the same as or similar to the flags, signs, emblems and names of other famous international organizations.
(4) those with ethnic discrimination, exaggerated propaganda and deception are harmful to social morality.
(5) The common name and figure of this commodity directly indicate the quality, main raw materials, function, use, quality, quantity and other characteristics of the commodity.
Inventors and founders can make product trademarks
Trademark design can also make product trademarks according to the inventors and founders of featured products, or use the original time-honored brands as trademarks. Such as "Zhang Xiaoquan" scissors, "Wang Zhihe" fermented bean curd, Adidas and so on.