At present, many solar water heaters highlight the series of certifications and honors they have obtained in their advertisements and leaflets, such as China Famous Trademark, China Famous Brand, National Inspection Exemption, Central Certification, Golden Sun Certificate, and 3C Certification, ISO series certification, CE certification, etc.

In the process of consulting and training solar water heater companies, many owners and dealers of solar water heater companies often ask about the "selling points" and "certification" of their products. Some people think that getting The more certifications, the more selling points of the product. Some people think that as long as they get more certifications, the sales and brand image of the products will definitely not be a problem. In fact, many bosses and dealers lack a systematic understanding of the relevant certifications of solar water heater companies. Certifications are really Can it support the development of solar water heater companies?

At present, many solar water heaters highlight the series of certifications and honors they have obtained in their advertisements and leaflets, such as China Well-known Trademark, China Famous Brand, National Inspection Exemption, Central Certification, Golden Sun Certificate, 3C certification, ISO series certification, CE certification, etc. Generally speaking, the current status of certification is:

The main well-known trademarks are: Huangming, Meida, Huayang, Tongji Sunshine, Sangxia, Sang Le, Qun Sheng, as well as Meiling, Wanbao, Haier, Panda, Chigo, Vantage, etc. among the home appliance brands.

There are 21 companies that have obtained the Central Certification: Tsinghua Sunshine, Linorite, Sun Rain, Huayang, Sangle, Sangxia, Enpai, Beijing Solar Energy Research Institute Co., Ltd., Sijimu Ge, Meida, Huihuang, Temple, Yuansheng, Jiapong, Rilida, Yinghao Sunshine, Hyundai, Jiangyin Wanlongyuan Technology Co., Ltd., Best, Yuxin Sunshine, Shentai.

The main Chinese famous brands include: Linorite, Yijianeng, Sunray, Huayang, Huangming, Tsinghua Sunshine, Huihuang, Shuangneng, etc., as well as home appliance brands such as Oaks enterprise.

Those that have been exempted from national inspection (2005-2008): Tsinghua Sunshine, Temple, Panpan, Taiyangyu, Sangxia, Huihuang, Huayang, Qunsheng, Huangming, Linorite, Yijia Neng, Sangle, etc.

The main companies that have obtained CGC certification (Golden Sun) are: Huangming, Yijianeng, Linorite, Sanle, Tsinghua Sunshine, Temple, Beijing Solar Energy Research Institute Co., Ltd., Yinghao Sunshine, and Four Seasons Muge, Taiyangyu, Huayang, Sangxia, Qunsheng, Meida, Tianmu Shengcheng Industrial Co., Ltd., Sanhuan, etc.

For 3C certification: The solar water heater itself is not a product in the compulsory product certification catalog, but if an electric auxiliary heating component is added to the solar water heater, it will have the function of a storage water heater. For solar water heater products with electric heating function, companies should apply for 3C certification for the product in accordance with the requirements of the mandatory product certification implementation rules for storage water heaters. That is to say, electric-assisted solar water heaters (that is, electric heaters are the same as solar water heaters) The water storage tank must be welded together) must pass 3C certification. There is no requirement for solar water heaters with plug-in electric auxiliary heaters (that is, the electric heater and the solar water heater water storage tank are separated).

For CE certification: The "CE" mark is a product certification mark, which is regarded as a passport for manufacturers to open and enter the European market. All products with the "CE" mark can be sold in each EU member state without having to meet the requirements of each member state, thus achieving the free circulation of goods within the EU member states. In the EU market, the "CE" mark is a compulsory certification mark. Whether it is products produced by companies within the EU or products produced in other countries, if they want to circulate freely in the EU market, they must add the "CE" mark to indicate that the product Comply with the basic requirements of the EU's "New Approach to Technical Coordination and Standardization", which is a mandatory requirement for products under EU law.

For ISO series certification: ISO is the English abbreviation of "International Standardize Organization", which means "International Organization for Standardization".

So, taken together, ISO9000 is the international standard for quality management and quality assurance of the International Organization for Standardization and an excellent set of guidance documents. Its essence is a set of management standards that describe a quality system. ISO14000 is a series of international environmental management standards formulated by Technical Committee 207 (TC207) of the International Organization for Standardization (ISO) since 1993. It includes environmental management systems (EMS), environmental management system audits (EA), and environmental labeling (EL). ) life cycle assessment (LCA), environmental performance evaluation (EPE), terms and definitions (Tamp; D) and other key issues in research and practice in the field of international environmental management, providing unified and consistent environmental management to governments and various organizations International standards for systems and products and strict and standardized audit and certification methods. The environmental management system is a component of a comprehensive management system that includes the organizational structure, planning, activities, responsibilities, operating practices, procedures, processes and resources required to develop, implement, achieve, review, and maintain an environmental policy.

Regarding certification, for some companies it is a timely help, for some companies it is the icing on the cake. Combining different companies, the most suitable one is the best. The purpose of certification and series of honors is to establish brand differentiation, but with As the trend of homogenization and increase in certification becomes increasingly obvious, blindly pursuing certification may put enterprises in trouble. On the one hand, enterprises need to return to the origin and continue to innovate around products, marketing, etc., to meet and guide consumer trends; on the other hand, they need to choose Appropriate certification does not mean that all certifications must be obtained, and not all certifications can bring glory. You need to combine your own reality, operate steadily, break through marketing, and then break out in the fierce environment.