after you decide to enter the tmall store, you need to prepare a trademark. Whether it is a registered trademark or a direct purchase of a trademark will do. Since Tmall introduced new rules in 214 to raise the entry threshold, trademarks must be trademarks with R status before they can enter. Then most people give up the registered trademark and choose the way to buy the transferred trademark. So what are the procedures for the transfer of Tmall trademarks, what fees are needed, and what materials are prepared? I will introduce them to you one by one. Brand flagship stores and specialty stores: 1, yuan with TM trademark, all of which are 5, yuan with R trademark. Franchise store: RMB 15, with TM trademark, all RMB 1, with R trademark. Tmall trademark transfer process is as follows: 1. First, you should choose your trademark, then consult Bajie customer service, or directly recommend several good trademarks to customer service. 2. Determine the price, sign the trademark transfer contract, and the buyer pays the down payment. The buyer also needs to provide the following information. ? An application for trademark transfer, which shall be stamped with the seals of the applicant and the assignee; ? A power of attorney for trademark transfer stamped by the transferee; ? A copy of the transferee's ID card, and a copy of the Business License provided by the enterprise; ? 3. Go through the transfer formalities and go through the notarization. 4. Submit the acceptance notice to the Trademark Office one month later and the trademark transfer certificate six months later. Tmall trademark transfer fee: the fee paid by the Trademark Office is 1, yuan. The notarization of trademark transfer entrusted by an agency is 6-1, yuan. The above is all about the trademark transfer of Tmall. For the details of trademark transfer, please refer to: Notes on trademark transfer transaction. I hope I can help you. Tmall transfer process trademark transfer