For the development of the company, we all know the importance of registering trademarks in time. You know, according to the use of trademarks, there are two kinds of trademarks: commodity trademarks and service trademarks. 1-34 is a product category, 35-45 is a service category, and the legendary "common trademark"-the 35th category of trademark is a service category. Including advertisements provided by individuals and organizations, business operations, enterprise management, office affairs, etc. Why is Class 35 trademark a "generic trademark"?

Category 35 trademarks are closely related to many fields such as e-commerce, Internet, franchise chain, commerce, sales, maker space, advertising planning and design. For example, after reading the following points, you will know why the 35th class trademark is called "all-round trademark".

1. Advertising Promotion

If 35 categories of 350 1 advertisements are not registered, the company will easily be unable to promote its products, whether online or offline. Once the trademark of Class 35 enterprise is registered by others, he can sue you for infringement at any time, which will also cause the company to be very passive.

For example, before the "double 1 1" of 20 14, JD. The advertisement of COM was banned by the media specified by Ali, because "Double Eleven" Ali has registered the trademark in the 35th category, and JD.COM has no right to apply for "double 1 1" and similar words for advertising.

2. Online store sales

For example, online platforms such as Tmall stipulate that sellers who settle in must register 35 kinds of trademarks, otherwise they cannot settle in.

A few years ago, Tmall adjusted the qualification requirements for entering the flagship store of the platform. The access standard was upgraded from the original "trademark must be R or TM" to "the enterprise opening a shop should be the trademark owner or its affiliated enterprise of 35 service project trademarks", which took effect on September 1 1.

Help people sell.

In the 35th category of trademarks, there is such a detailed classification of 3503 sold to other trademarks. If the enterprise is not registered and others are registered, it cannot prevent others from opening a shop in the name of a trademark and then selling inferior goods in the shop. For consumers, it will be the reputation of the company to buy poor quality products.

4. Chain stores/branches

For enterprises that want to open or prepare to open chain stores, the management of franchising is particularly important. How can I open a branch without him?

Direct access to the trademark supermarket: the 35th trademark transfer.