This is Red Bull’s marketing strategy. Red Bull’s marketing strategy is mainly to sponsor extreme sports. This is more in line with the positioning of Red Bull functional drinks. Red Bull's slogan is Red Bull Gives You

Wings - Red Bull gives you wings.

Just like the slogan and the characteristics of the product, Red Bull is an exciting brand, and they have solidified this image by sponsoring a variety of extreme sports.

Advertising is the most common and fastest way to promote your own brand. Due to its market positioning, Red Bull’s advertising is mostly related to extreme sports. In this field, Red Bull is also one of the first international manufacturers to sponsor .

From the perspective of consumer groups, most of Red Bull’s consumers are young adults, and this group is the main force that is keen on extreme sports. Extended information

The history of Red Bull

In the early 1980s, Austrian toothpaste salesman Dietrich Mateschitz accidentally discovered a Thai energy drink, which was only for A niche drink cited by blue collar and Muay Thai fighters. But Mateschitz realized that if he gave the humble drink a completely new concept, he could take the brand to the world. So he bought the formula and trademark rights and created Red Bull.

In 2011

Red Bull already occupied 44% of the functional drink market, with annual sales of 4.6 billion cans. According to the Wall Street Journal, Red Bull Group's total revenue in 2012 was approximately $7 billion. Most of the buyers of Red Bull are men between the ages of 18 and 35. It is precisely because Red Bull is bound to a lifestyle full of fun, excitement and high energy.

In order to promote this lifestyle to become more popular among the people, Red Bull established the Red Bull Media Studio to accumulate a large amount of media content in extreme sports activities and gradually standardize the collection, production and dissemination.

The visible sales growth shows that Red Bull Media Studio gives back a lot to the parent company in brand marketing. Of course, it also requires huge marketing investments every year. Currently, Red Bull has contracts with more than 600 sports stars from

160 projects, and also owns four football teams, two F1

teams and an ice hockey team .

Red Bull will also organize some extreme events such as the Red Bull Aerobatic Competition (Red Bull

AirRace). According to reports, marketing investment in these areas can account for one-third of Red Bull's annual revenue.

Baidu Encyclopedia-Red Bull